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Web Survey Bibliography

Title Response strategies for coping with the cognitive demands of attitude measures in surveys
Source Applied Cognitive Psychology, 5, 3, pp. 213-236
Year 1991
Access date 09.10.2009
Abstract

This paper proposes that when optimally answering a survey question would require substantial cognitive effort, some repondents simply provide a satisfactory answer instead. This behaviour, called satisficing, can take the form of either (1) incomplete or biased information retrieval and/or information integration, or (2) no information retrieval or integration at all. Satisficing may lead respondents to employ a variety of response strategies, including choosing the first response alternative that seems to constitute a reasonable answer, agreeing with an assertion made by a question, endorsing the status quo instead of endorsing social change, failing to differentiate among a set of diverse objects in ratings, saying don't know instead of reporting an opinion, and randomly choosing among the response alternatives offered. This paper specifies a wide range of factors that are likely to encourage satisficing, and reviews relevant evidence evaluating these speculations. Many useful directions for future research are suggested.

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Year of publication1991
Bibliographic typeJournal article
Full text availabilityAvailable on request
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