Web Survey Bibliography
Title Internet Marketing Research: Theory and Practice
Author Lee, O.
Source Idea Group Publishing: Hershey
Year 2001
Access date 26.05.2004
Abstract This book deals with the timely topics of Internet marketing research. Internet marketing has become an important aspect of e-commerce and various concepts/strategies were implemented to support marketing on the Net. However, discovering what's really working or not in Internet marketing requires whole new approaches of quantitative/empirical methods. Internet Marketing Research: Theory and Practice presents a collection that provides the rigorous tests of the Internet marketing phenomenon.
Access/Direct link Homepage - Idea Group Publishing
Year of publication2001
Bibliographic typeBook
Web Survey Bibliography - 2001 (349)
- Eye-Movement Analysis: A New Tool for Evaluating the Design of Visually Administered Instruments (Paper...; 2001; Redline, C. D., Lankford, C. P.
- First Things First: Internet Relay Chat Openings; 2001; Rintel, E. S., Mulholland, J., Pittam, J.
- ThinkStream: A New Paradigm for Web Site Measurement; 2001; Rolph, J.
- e-Research: Gold Mine or Land Mine?; 2001; Nuffer, K. G.
- Mode And Incentive Effects On Aspects Of Survey Administration And Data Quality; 2001; O’Brien, J. E., Levin, K., Hagerty, T., Greenlees, J. B., Saxon-Harrold, S. K. E., Kirsch, A....
- Analysis of Internet Users' Level of Online Privacy Concerns; 2001; O'Neil, D.
- Is The Internet The Future Of Market Research In Europe?; 2001; Oxley, M.
- Electronic Weak Ties in Network Organizations; 2001; Papakyriazis, N. V., Boudourides, M. A.
- Dimensions of Internet Science; 2001; Reips, U. -D., Bosnjak, M.
- Improving Survey Research on the World-Wide Web Using the Randomized Response Technique; 2001; Musch, J., Broder, A., Klauer, K. C.
- International Perspective: Using The Internet To Better Manage Major Surveys; 2001; MacNeill, R., Risk, R.
- How to recruit and retain respondents suitable for online research; 2001; Manolopoulos, P.
- Comparing On-Line Methodologies To Determine Data Impact; 2001; Masker, P.
- Conducting Web-based Surveys with Known Populations: Lessons Learned and Keys to Success; 2001; McGee, C. G., Straight, R. L., Schwartz, L.
- Using Both Online and Traditional Data Collection in the Same Research Project; 2001; McInerney, J.
- Participation in Non-Restricted Web Surveys: A Typology and Explanatory Model for Item-Nonresponse; 2001; Bosnjak, M.
- Survival of the Fittest Online: A Longitudinal Study of Health-Related Web Sites; 2001; McMillan, S. J.
- Using the Internet for Data Collection – Just Because We Can, Should We?; 2001; McNeish, J.
- Towards better integration of Internet in Statistics - a challenge for R & D; 2001; Meliskova, J.
- Designing and managing internet panels: lessons from the USA and Europe; 2001; Milsom, P., Manolopoulos, P.
- From Cyber Space to Cybernetic Space: Rethinking the Relationship between Real and Virtual Spaces; 2001; Mitra, A., Schwartz, R. L.
- Statement about Internet Polls; 2001; NCPP Polling Review Board
- The Effect of Motivational Messaging on Mode Choice and Response Rates in the Library Media Center Survey...; 2001; Marquis, K., Hoffman, R., Nichols, E. M.
- Time-diary Measurement on the Internet: An National Experiment; 2001; Nie, N., Robinson, J. P.
- Financial Incentives, Personal Information and Drop-Out in Online Studies; 2001; Frick, A., Bachtiger, M. T., Reips, U. -D.
- Drop-Out Analysis: Effects of Research Design; 2001; Knapp, F., Heidingsfelder, M.
- Conducting Web-Based Surveys; 2001; Solomon, D. J.
- Survey Nonresponse; 2001; Groves, R. M., Dillman, D. A., Eltinge, J. L., A.
- Classifying Response Behaviors in Web-based Surveys; 2001; Bosnjak, M., Tuten, T. L.
- Response Consistency in an Internet-enabled Panel; 2001; Lazaroff, S., Kenyon, K.
- Internet Marketing Research: Theory and Practice; 2001; Lee, O.
- Conducting Customer Satisfaction Surveys Online; 2001; Lehtonen, D.
- Mail, Email and Web Surveys: A Cost and Response Rate Comparison in a Study of Undergraduate Research...; 2001; Lesser, V. M., Newton, L.
- Clarifying Question Meaning In A Web-Based Survey; 2001; Lind, L. H., Schober, M. F., Conrad, F. G.
- Assessing customer satisfaction: How valid are the answers?; 2001; Lopata, R.
- Validity Issues in Web Derived Survey Data; 2001; Liu, K., Rosen, R. J., Stewart, E.
- Web survey errors; 2001; Lozar Manfreda, K.
- Methodological variables in Web-based research that may affect results: Sample type, monetary...; 2001; O'Neil, K. M., Penrod, S. D.
- Experiments On Visual Effects in Web Surveys; 2001; Kenyon, K., Tourangeau, R., Couper, M. P.
- Web Surveys: How Does The Software Work?; 2001; Kottler, R. E.
- Web-Based Surveys for a Nationally Representative Sample; 2001; Huggins, V. J., Krotki, K.
- An Empirical Portrait of the Yale New Media Workshop and MSNBC Internet Decision 2000 Survey; 2001; Lapinski, J.
- eResearch: New dogs, old tricks?; 2001; Hennebry, P., Barlow, S.
- What Can You Achieve Through Online Focus Groups?; 2001; Herbert, M.
- Drop-down, radio button, or fill-in-the-blank? Effects of attribute rating scale type on web survey...; 2001; Hogg, A., Jarrett Masztal, J.
- Emerging Technology And The Implications For Online Market Research; 2001; Hodson, M.
- How to evaluate the efficacy of online advertising; 2001; Hummerston, A.
- Seeking explanation in theory: Reflections on the social practices of organizations that distribute...; 2001; Robbin, A., Koball, H.
- Online Market Research Vs Traditional Methodologies; 2001; Hunter, J. E.
- Improving the capabilities of survey software for data collection; 2001; Jeon, J.