Web Survey Bibliography
In the past, the analysis of television, radio, and magazine interaction has typically been conducted at single points in time or through correlating viewing, listening, reading and purchasing from four independent studies, or through self reported general surveys like Simmons or MRI. These analyses have also tended to be done at the vehicle level, not at the advertising schedule/exposure level. Today, however, using Project Apollo single source data, new insights are possible mining the interaction between electronic measurement of television and radio, online surveys to capture magazine readership of specific issues, and electronically-scanned purchase data at the respondent level.
Tied to the sales data that is collected from the Homescan panelists or through surveys for non-Consumer Packaged Goods categories, Project Apollo allows the evaluation of the media imperatives or cross- media usage for specific purchase defined marketing targets. Project Apollo will provide a clear view on whether there is a greater opportunity for magazines to garner share for these targets.
Further analyses allow for the evaluation of the interaction between media and sales. Direct measurement of this interaction is the key to understanding how effective each medium is relative to potentially different strategies.
This paper will provide an overview of Project Apollo, with details on its magazine measurement. It will then use two masked brands in a blended case study to tell the story of the single source data in planning. Before closing, the paper will discuss methods. How old methods are being used in new ways; and how new methods are evolving out of the data.
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Web Survey Bibliography - 2007 (365)
- XSight and the shaping of Marketing Analytics; 2007; Birks, D. F.
- Whither statistical metadata?; 2007; Westlake, A.
- What's the time? Relations between interview periods and output periods in surveys; 2007; Lound, C. et al.
- Web survey design; 2007; Ma, Q., McCord, M.
- Web survey and representativeness: Close to three in ten Canadians do not have access to the Internet...; 2007; Bourque, C., Lafrance, S.
- Video mediated communication: Implications for surveys; 2007; Anderson, A. H.
- Utopia - a complete research management system; 2007; Brandwood, T.
- Utility and happiness; 2007; Kimball, M. S., Willis, R.
- Triple-S: The broader horizon; 2007; Wright, G.
- The use of seasonal adjustment software within the Office for National Statistics; 2007; Hussain, F., McLaren, C. H., Stuttard, N.
- The Internet audience. Constitution & measurement; 2007; Bermejo, F.
- The influence of advance letters on response in telephone surveys; 2007; de Leeuw, E. D., Callegaro, M., Hox, J., Korendijk, E., Lensvelt-Mulders, G. J.
- The impact of cookie deletion on the accuracy of site-server and ad-server metrics: An empirical comScore...; 2007; Abraham, M., Meierhoefer, C., Lipsman, A.
- The difficulty of understanding social survey questionnaires from the published documentation; 2007; Hughes, G. N.
- The challenge of geocoding large-scale travel surveys; 2007; J.Smith, A. J.
- The case for publishing (some) online polls; 2007; Taylor, H.
- Surveys interviews and new communication technologies; 2007; Schober, M. F., Conrad, F. G.
- Survey data, context and event data; 2007; Stoop, I.
- Spoken and multimodal dialog systems for survey research; 2007; Johnston, M.
- Software licence agreements: Just what are you agreeing to when you press the ''Accept'...; 2007; Sampson, P., Wills, P.
- Software design tips for online surveys; 2007; Artz, J. M.
- Simple rating scale formats. Exploring extreme response; 2007; Albaum, G. et al.
- Sampling in online surveys; 2007; Beidernikl, G., Kerschbaumer, A.
- Sampling for web surveys; 2007; Rivers, D.
- Response option ordering: Reconciliating meanings conveyed by rating scale position and label. Unpublished...; 2007; Garland, P., Krosnick, J. A.
- Research synthesis: The practice of cognitive interviewing; 2007; Beatty, P. C., Willis, G. B.
- Case Study: Evolution of Web Interview Capabilities in a Large Commercial Setting ; 2007; Cohen, A.
- Reporting societal events to facilitate the interpretation of survey results; 2007; Zuell, C., Landmann, J.
- Reliability, equivalence and respondent preference of computerized versus paper-and-pencil mental health...; 2007; Wijndaele, K. et al.
- Reconstructing childhood health histories using internet panels; 2007; Smith, J. P.
- Qualitative data exchange: Methods and tools; 2007; Corti, L.
- Problems with surveys among ethnic minorities in the Netherlands; 2007; Kappelhof, J.
- Pilot study to recruite a sample for an online panel: Effects of contact mode, incentives and information...; 2007; Scherpenzeel, A.
- Overcoming challenges to conducting online surveys; 2007; Ye, J.
- Opportunities and constraints of electronic research; 2007; Roberts, L. D.
- Online-questionnaire design guidelines; 2007; Lumsden, J.
- Online market research, 5th Edition; 2007; Comley, P.
- Online access panels and tracking research. The conditioning issue; 2007; Nancarrow, C., Cartwright, T.
- Nicht-reaktive datenerhebung: Teinahmeverhalten bei befragungen mit paradaten evaluieren. [Non reactive...; 2007; Kaczmirek, L., Neubarth, W.
- New technologies and tools for study management: Designing, implementing and maintaining a Web-based...; 2007; Courtney, L. et al.
- Multiple imputation: review of theory, implementation and software; 2007; Harel, O., Zhou, X. H.
- More honest answers to surveys? A Study of data collection mode effects; 2007; Dennis, J. M., Li, R. J.
- Modes, trends, and content: A comparison of the 2003 HRS internet survey with HRS 2002 and 2004 Core...; 2007; Weir, D.
- Mixed-mode surveys with Netservey; 2007; Papagiannidis, S., Li, F.
- Lessons learned: Converting a telephone survey panel to an internet panel; 2007; Roe, D. J., Stockdale, J., Farrelly, M., Heinrich, T.
- Issue preferences and evaluations of the U.S. supreme court; 2007; Hetherington, M. J., Smith, J. L.
- Is Quanvert here to stay?; 2007; Read, N.
- Increased fieldwork efforts, enhanced response rates, better estimates?; 2007; Stoop, I., Verhagen, J., van Ingen, E.
- IMRO guidelines for best practices in online sample and panel management; 2007
- ICC/ESOMAR International code on market and social research; 2007