Web Survey Bibliography
The rapid increase in digital technology is transforming many industries including the market research sector. A seemingly never-ending stream of new technological developments has been coming into the market in recent years, developments which require careful assessment and potential deployment in the companies for which we all work. Technology is unquestionably providing cheaper and faster research for the client. What is also true is that, to remain competitive, all businesses need to be aware of the new technologies that are available to them, and to be able to apply them to any parts of their business very quickly, where appropriate.
TGI, BMRB’s syndicated product and media consumption survey, is no exception. The study is a 25000 sample postal survey with recruitment undertaken on the back of the BMRB Omnibus. This method has remained unchanged for many years. In general, 70% of Omnibus respondents agree to complete the TGI questionnaire, of which 50% return a usable version, one that satisfies our stringent quality procedures. However, as is the case for all types of surveys in recent years, be they face to face, telephone, postal or even Internet surveys, response rates have been falling. This is something we have all had to battle against with ever more creative methods.
Even for what can be described as a fairly traditional type of survey such as TGI, it has been incumbent upon the TGI team to look continuously at all elements of the research survey process including questionnaire design, fieldwork, reminders and data delivery, to see how new technology might improve the way we operate and to make the research process more efficient. Specifically, can the new technology add value to the product, will it improve quality, or will it reduce costs. Or, if we are really fortunate, can the new technology deliver on all three fronts.
Homepage (abstract)/(full text)
Web Survey Bibliography - 2007 (370)
- Handbook on Data Quality Assessment Methods and Tools; 2007; Ehling, M. (ed.), Koerner, T. (ed.), Bergdahl, M., Elvers, E., Foeldesi, E., Kron, A., Lohauss, P.,...
- Toward a Definition of Mixed Methods Research; 2007; Johnson, R. B., Onwuegbuzie, A. J., Turner, L. A.
- Sample bias, weights and efficiency of weights in a continuous web voluntary survey; 2007; de Pedraza, P., Tijdens, K., de Bustillo, R.
- What is Sexual Harassment? It Depends on Who Asks! Framing Effects on Survey Responses; 2007; Galesic, M., Tourangeau, R.
- Mixing modes of data collection in surveys: A methodological review; 2007; Roberts, C.
- Differences between respondents and nonrespondents in an Internet survey recruited from face-to-face...; 2007; Bandilla, W., Blohm, M., Kaczmirek, L. & Neubarth, W.
- XSight and the shaping of Marketing Analytics; 2007; Birks, D. F.
- Whither statistical metadata?; 2007; Westlake, A.
- What's the time? Relations between interview periods and output periods in surveys; 2007; Lound, C. et al.
- Web survey design; 2007; Ma, Q., McCord, M.
- Web survey and representativeness: Close to three in ten Canadians do not have access to the Internet...; 2007; Bourque, C., Lafrance, S.
- Video mediated communication: Implications for surveys; 2007; Anderson, A. H.
- Utopia - a complete research management system; 2007; Brandwood, T.
- Utility and happiness; 2007; Kimball, M. S., Willis, R.
- Triple-S: The broader horizon; 2007; Wright, G.
- The use of seasonal adjustment software within the Office for National Statistics; 2007; Hussain, F., McLaren, C. H., Stuttard, N.
- The Internet audience. Constitution & measurement; 2007; Bermejo, F.
- The influence of advance letters on response in telephone surveys; 2007; de Leeuw, E. D., Callegaro, M., Hox, J., Korendijk, E., Lensvelt-Mulders, G. J.
- The impact of cookie deletion on the accuracy of site-server and ad-server metrics: An empirical comScore...; 2007; Abraham, M., Meierhoefer, C., Lipsman, A.
- The difficulty of understanding social survey questionnaires from the published documentation; 2007; Hughes, G. N.
- The challenge of geocoding large-scale travel surveys; 2007; J.Smith, A. J.
- The case for publishing (some) online polls; 2007; Taylor, H.
- Surveys interviews and new communication technologies; 2007; Schober, M. F., Conrad, F. G.
- Survey data, context and event data; 2007; Stoop, I.
- Spoken and multimodal dialog systems for survey research; 2007; Johnston, M.
- Software licence agreements: Just what are you agreeing to when you press the ''Accept'...; 2007; Sampson, P., Wills, P.
- Software design tips for online surveys; 2007; Artz, J. M.
- Simple rating scale formats. Exploring extreme response; 2007; Albaum, G. et al.
- Sampling in online surveys; 2007; Beidernikl, G., Kerschbaumer, A.
- Sampling for web surveys; 2007; Rivers, D.
- Response option ordering: Reconciliating meanings conveyed by rating scale position and label. Unpublished...; 2007; Garland, P., Krosnick, J. A.
- Research synthesis: The practice of cognitive interviewing; 2007; Beatty, P. C., Willis, G. B.
- Case Study: Evolution of Web Interview Capabilities in a Large Commercial Setting ; 2007; Cohen, A.
- Reporting societal events to facilitate the interpretation of survey results; 2007; Zuell, C., Landmann, J.
- Reliability, equivalence and respondent preference of computerized versus paper-and-pencil mental health...; 2007; Wijndaele, K. et al.
- Reconstructing childhood health histories using internet panels; 2007; Smith, J. P.
- Qualitative data exchange: Methods and tools; 2007; Corti, L.
- Problems with surveys among ethnic minorities in the Netherlands; 2007; Kappelhof, J.
- Pilot study to recruite a sample for an online panel: Effects of contact mode, incentives and information...; 2007; Scherpenzeel, A.
- Overcoming challenges to conducting online surveys; 2007; Ye, J.
- Opportunities and constraints of electronic research; 2007; Roberts, L. D.
- Online-questionnaire design guidelines; 2007; Lumsden, J.
- Online market research, 5th Edition; 2007; Comley, P.
- Online access panels and tracking research. The conditioning issue; 2007; Nancarrow, C., Cartwright, T.
- Nicht-reaktive datenerhebung: Teinahmeverhalten bei befragungen mit paradaten evaluieren. [Non reactive...; 2007; Kaczmirek, L., Neubarth, W.
- New technologies and tools for study management: Designing, implementing and maintaining a Web-based...; 2007; Courtney, L. et al.
- Multiple imputation: review of theory, implementation and software; 2007; Harel, O., Zhou, X. H.
- More honest answers to surveys? A Study of data collection mode effects; 2007; Dennis, J. M., Li, R. J.
- Modes, trends, and content: A comparison of the 2003 HRS internet survey with HRS 2002 and 2004 Core...; 2007; Weir, D.
- Mixed-mode surveys with Netservey; 2007; Papagiannidis, S., Li, F.