Web Survey Bibliography
The rapid increase in digital technology is transforming many industries including the market research sector. A seemingly never-ending stream of new technological developments has been coming into the market in recent years, developments which require careful assessment and potential deployment in the companies for which we all work. Technology is unquestionably providing cheaper and faster research for the client. What is also true is that, to remain competitive, all businesses need to be aware of the new technologies that are available to them, and to be able to apply them to any parts of their business very quickly, where appropriate.
TGI, BMRB’s syndicated product and media consumption survey, is no exception. The study is a 25000 sample postal survey with recruitment undertaken on the back of the BMRB Omnibus. This method has remained unchanged for many years. In general, 70% of Omnibus respondents agree to complete the TGI questionnaire, of which 50% return a usable version, one that satisfies our stringent quality procedures. However, as is the case for all types of surveys in recent years, be they face to face, telephone, postal or even Internet surveys, response rates have been falling. This is something we have all had to battle against with ever more creative methods.
Even for what can be described as a fairly traditional type of survey such as TGI, it has been incumbent upon the TGI team to look continuously at all elements of the research survey process including questionnaire design, fieldwork, reminders and data delivery, to see how new technology might improve the way we operate and to make the research process more efficient. Specifically, can the new technology add value to the product, will it improve quality, or will it reduce costs. Or, if we are really fortunate, can the new technology deliver on all three fronts.
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Web Survey Bibliography - Worldwide Readership Research Symposia (17)
- Online Print Publications And The Viabiity Of Charging For On Line Content ; 2009; Vogel, J., Lee-LeGassick, K., Shullman, B., D’Amico, T.
- Measuring Internet And Press Audience In The Media Convergence Era. In Search Of A New Paradigm In Researching...; 2009; Pawlak, J., Póltorak, M.
- The Decline And Fall Of The Response Rate: The Fightback ; 2009; Green, A., Staplehurst, S., Windle, R.
- Internet Measurement of Ad-noting: Sampling and Statistical Issues; 2009; Frankel, M. R., Baim, J., Galin, M., Agresti, J., Augemberg, K.
- A Structured Approach For Reducing Bias In Surveys Using Online Access Panels ; 2009; Farrer, N., Dayan, Y.
- In Search of Readers: A Brave New World For Researches; 2009; Crassweller, A., Rogers, J., Williams, D.
- Audipresse Premium: Using The Internet To Help Measure Press Readership ; 2009; Saint-Joanis, G., Néraudau, J.
- Questionnaire Intelligence: New Rules Of Engagement For Online Survey Design ; 2009; McMahon, L., Stamp, R.
- Presenting Publications in Online Print Audience Questionnaires; 2009; Carroll, J., Collins, S., Farrer, N.
- Can Lengthy Surveys Work Online? The Experience of TGI GB; 2009; Greene, D., Impedovo, D.
- Methodological Tests On Online Research: Incidence Of Formal Aspects/Questionnaire Layout On The Results...; 2009; Schmutz, B., Lê Van Truoc, O.
- Online Interviewing through Access Panel: Quantity and Quality Assurance; 2009; Petric, I., Appel, M., de Leeuw, E. D.
- Sample Surveys Based on Internet Panels: 8 Years of Learning; 2009; Baim, J., Galin, M., Frankel, M. R., Becker, R., Agresti, J.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- EMBRACING TECHNOLOGY IN READERSHIP SURVEYS; 2007; Impedovo, D., Greene, D.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- THE READERSHIP CURRENCY: DUTCH DESIGN How a new methodology for AIR measurement opens up new perspectives...; 2007; Petric, I., Appel, M.