Web Survey Bibliography
Because of its interactive character the web may promote more accurate survey data than do other modes. One way that interactivity can increase data quality is by providing feedback to respondents about their answers. For example, questions known as tally or constant sum items require that multiple answers sum to a fixed total, e.g. 24 hours or 100 percent; for these items a web questionnaire can inform the respondent about whether or not their individual answers add-up to the target value. Designers can provide this feedback when the respondent submits the entire set of responses or in a running tally that is incremented as the respondent enters each component answer. We report three experiments that investigate how this kind of feedback aects the quality of answers for tally items. In experiment 1 we found that if the computer displays a running tally this increased the number of totals equal to the target sum (100% of a respondents internet usage) relative to feedback that is delayed until after the total is submitted, which in turn led to more totals equaling the target than no feedback. While promising, this result really concerns the number of well-formed answers (i.e., those equal to the target) which is not necessarily the same as the number of accurate answers because some respondents may produce a well-formed answer by adjusting one or two component answers to make the total add to the target without improving the accuracy of the components. So in experiments 2 and 3 we asked whether feedback about the total also led to more accurate data. In experiment 2, respondents reported how long it had taken them to complete each section of the questionnaire they were just nishing and we compared this to their actual times; the difference between their self-reports and the server-recorded durations was smaller when a running tally was displayed than when it was not. In experiment 3 we asked respondents to report how much time they had spent on each of several activities in the previous day and compared their time use estimates to published population estimates. Again, the running tally led to smaller dierences between the self- and published reports than when this feedback was not provided. Taken together, the studies suggest that the interactivity of the web can improve both the form and the accuracy of answers for this type of item. It is not possible to provide feedback like this with self-administered paper questionnaires and it is not easy to do so in interviews so this may be a case where web administration adds clear value over other modes of data collection.
Conference homepage (abstract)
Web survey bibliography - Tourangeau, R. (45)
- Reducing speeding in web surveys by providing immediate feedback; 2017; Conrad, F.; Tourangeau, R.; Couper, M. P.; Zhang, C.
- Using eye-tracking to understand how fourth grade students answer matrix items; 2015; Maitland, A.; Sun, H.; Caporaso, A.; Tourangeau, R.; Bertling, J.; Almonte, D.
- Measurement Properties of Web Surveys; 2015; Tourangeau, R.
- Providing a Deadline for Response: Results from Two Recent Experiments; 2014; Kaiser, A., Walston, J. T., Medway, R., Ye, C., Tourangeau, R.
- The Relations Among Different Cognitive Shortcuts in Surveys; 2013; Tourangeau, R., Medway, R., Presser, S.
- Anonymity and Confidentiality; 2012; Tourangeau, R.
- Modes of Data Collection; 2012; Tourangeau, R.
- Database Lookup in Web Surveys; 2012; Couper, M. P., Zhang, C., Conrad, F. G., Tourangeau, R.
- Question Order Effect: A Web Survey Experiment with Paradata; 2012; Ye, C., Tourangeau, R.
- Should I Stay or Should I go: The Effects of Progress Feedback, Promised Task Duration, and Length of...; 2011; Yan, T., Conrad, F. G., Tourangeau, R., Couper, M. P.
- Nonresponse Error, Measurement Error, And Mode Of Data Collection: Tradeoffs in a Multi-mode Survey...; 2011; Sakshaug, J. W., Yan, T., Tourangeau, R.
- The psychology or survey response. An ASA webinar; 2010; Tourangeau, R.
- The psychology of survey response, 2nd Edition; 2010; Tourangeau, R., Bradburn, N. M.
- Professional Web Respondents and Data Quality; 2010; Conrad, F. G., Tourangeau, R., Couper, M. P., Zhang, C.
- Increasing Respondents' Use of Definitions in Web Surveys; 2010; Peytchev, A., Conrad, F. G., Couper, M. P., Tourangeau, R.
- Interactive Interventions in Web Surveys Can Increase Respondent Conscientiousness; 2009; Conrad, F. G., Tourangeau, R., Couper, M. P., Kennedy, C.
- Experimenting With Speech Interactive Voice Response, Touchtone Data Entry and the Web for the National...; 2009; Cantor, D., Brick, P. D., Tourangeau, R., Conrad, F. G.
- Interactive feedback can improve accuracy of responses in web surveys; 2009; Conrad, F. G., Couper, M. P., Tourangeau, R., Galesic, M.
- Response Order and Response Distributions: The Format of the Response Options in a Web Survey; 2009; Tourangeau, R., Conrad, F. G., Couper, M. P., Balter, O.
- Improving the Design of Complex Matrix Questions; 2009; Couper, M. P., Tourangeau, R., Conrad, F. G.
- Survey Methodology (Wiley Series in Survey Methodology); 2009; Groves, R. M., Fowler, F. J., Couper, M. P., Lepkowski, J. M., Singer, E., Tourangeau, R.
- Social desirability bias in CATI, IVR and Web surveys: The effects of mode and question sensitivity; 2008; Kreuter, F., Presser, S., Tourangeau, R.
- Experiments Exploring the Relationship (or Lack Thereof) Between Nonresponse Error and Measurement Error...; 2008; Tourangeau, R., Groves, R. M., Presser, S., Toppe, C., Kennedy, K., Yan, T.,
- The Impact of the Spacing of the Scale Options in a Web Survey; 2008; Kennedy, C., Tourangeau, R., Conrad, F. G., Couper, M. P., Redline, C. D.
- Fast times and easy questions: the effects of age, experience and question complexity on web survey...; 2008; Yan, T., Tourangeau, R.
- Sensitive questions in surveys; 2007; Tourangeau, R., Yan, T.
- What is Sexual Harassment? It Depends on Who Asks! Framing Effects on Survey Responses; 2007; Galesic, M., Tourangeau, R.
- The Impact of the Visible: The Design of Web Surveys; 2007; Tourangeau, R., Couper, M. P., Conrad, F. G.
- How the shape and format of input fields affect answer; 2007; Couper, M. P., Tourangeau, R., Conrad, A.
- Experiments in Producing Nonresponse Bias ; 2006; Groves, R. M., Couper, M. P., Presser, S., Singer, E., Tourangeau, R., Piani Acosta, G., Nelson, Li.
- Color, Labels, and Interpretive Heuristics for Response Scales; 2006; Tourangeau, R., Couper, M. P., Conrad, F. G.
- An Experimental Comparison Of Web And Telephone Surveys; 2005; Fricker, S., Galesic, M., Tourangeau, R., Yan, T.
- Visual Context Effects in Web Surveys; 2005; Couper, M. P., Conrad, F. G., Tourangeau, R.
- Does Voice Matter? An Interactive Voice Response (IVR) Experiment; 2004; Couper, M. P., Singer, E., Tourangeau, R.
- Spacing, Position, and Order: Interpretive Heuristics for Visual Features of Survey Questions; 2004; Tourangeau, R., Conrad, F. G., Couper, M. P.
- Picture This! Exploring Visual Effects in Web Surveys; 2004; Couper, M. P., Tourangeau, R., Kenyon, K.
- Web-based data collection; 2003; Tourangeau, R.
- Cognitive Aspects of Survey Measurement and Mismeasurement; 2003; Tourangeau, R.
- Understanding the effects of audio-CASI on self-reports of sensitive behavior; 2003; Couper, M. P., Singer, E., Tourangeau, R.
- Humanizing self-administered surveys: experiments on social presence in web and IVR surveys; 2003; Tourangeau, R., Couper, M. P., Steiger, D. M., de Rouvray, C.
- Use and non-use of clarification features in web surveys; 2003; Tourangeau, R., P., Couper, M. P., Conrad, F. G., Baker, R. P.
- What They See Is What We Get: Response Options for Web Surveys; 2003; Couper, M. P., Tourangeau, R., Conrad, F. G., Crawford, S. D.
- Self-administered questions by telephone: Evaluating interactive voice response; 2002; Tourangeau, R., Steiger, D. M.,
- Collecting sensitive information with different modes of data collection; 1998; Couper, M. P., Tourangeau, R., Smith, T. W.
- Cognitive science and survey methods; 1984; Tourangeau, R.