Web Survey Bibliography

Title The Effect of Email Invitation Customization on Survey Completion Rates in an Internet Panel: A Meta-analysis of 10 Public Affairs Surveys
Year 2009
Access date 05.11.2009
Abstract

In online panels, members are accustomed to receiving electronic requests to complete a survey. The purpose of this research is to examine how the subject and body of email in-vitations to complete online surveys affect the completion rates in samples from a nation-ally representative probability-based Internet survey panel. Specifically, the intention is to investigate the effect of a customized (study-specific) versus a generic email invitation on survey completion rates, and how the topic of the survey may change this effect. Ten experiments, in which respondents were randomly assigned to a customized or generic email invitation group, were conducted between 2008 and early 2009 using Knowledge-Panel® respondents. Each survey had a different topic, and the results show that generic and custom email invitations elicit similar completion rates. To summarize the experi-ments, we used meta-analysis statistics, which most aptly fit our research question. The results are discussed in light of current theories of survey participation.

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Year of publication2009
Bibliographic typeConferences, workshops, tutorials, presentations
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