Feeling left out of LinkedIn? Like a twit for not being on Twitter? There’s much to stay on top of in the realm of social networks. This presentation reveals how technology can be used to invite respondents, prescreen them and receive their virtual currency all within the trusted environment of the social network.  The speaker will discuss how embedded social media surveys differ from email-based ones and why this methodology leads to increased response rates. The session will also address the challenges posed in designing a new technology for online research in an entirely new space.