Web Survey Bibliography
The aim of the paper is to compare two alternative survey designs in terms of resultant response rates, non response bias and cost. The first design is a simple postal survey with follow-up mailings; the second design is a two-phase multi-mode design, where the postal survey is followed at the second phase by a telephone survey of non-respondents. We present a case study based on a survey of employers. In this study we find evidence that the sample obtained using only postal methods is biased in important respects. Bias is not apparent in the demographic characteristics of the employees. But bias is observed in some of the employees’ employment characteristics and some of the characteristics of the firms in which they work. The multi mode design seems, overall, to have reduced or removed the bias of the postal sample. Only in marginal respects was some further bias introduced. We also compare costs of the two designs, to enable a comparison of cost-effectiveness at bias reduction.
Journal homepage (abstract)
Web Survey Bibliography - Survey Methodology (18)
- Optimizing quality of response through adaptive survey designs; 2013; Schouten, B., Calinescu, M., Luiten, A.
- Survey Quality; 2012; Lyberg, L. E.
- Why one should incorporate the design weights when adjusting for unit nonresponse using response homogeneity...; 2012; Kott, P. S.
- Innovations in survey sampling design: Discussion of three contributions presented at the U.S. Census...; 2011; Opsomer, J.
- Alternative survey sample designs: Sampling with multiple overlapping frames; 2011; Lohr, S. L.
- A Bayesian analysis of small area probabilities under a constraint; 2011; Nandram, B., Sayit, H.
- Adaptive network and spatial sampling; 2011; Thompson, S. K.
- Nonsampling errors in dual frame telephone surveys ; 2011; Brick, J. M., Flores Cervantes, I., Lee, S., Norman, G.
- The multidimensional integral business survey response model; 2010; Bavdaz, M.
- Statistical foundations of cell-phone surveys; 2010; Wolter, K., Smith, P., Blumberg, S. J.
- The Potential of a Multi-mode Data Collection Design to Reduce non-response bias. The Case of a Survey...; 2009; Sala, E., Lynn, P.
- Indicators for the representativeness of survey response; 2009; Schouten, B., Cobben, F., Bethlehem, J.
- Respondent Incentives in a Multi-Mode Panel Survey: Cumulative Effects on Non-Response and Bias; 2008; Jäckle, A., Lynn, P.
- Methodology in Our Madness; 2007; Lynn, P.
- Does weighting for nonresponse increase the variance of survey means?; 2005; Little, R. J., Vartivarian, S.
- Understanding the question-answer process; 2004; Bradburn, N. M.
- Telesurvey Methodologies For Household Surveys - A Review And Some Thoughts For The Future?; 2001; Nathan, G.
- Developments in Survey Research in the Past 25 Years; 2000; Kalton, G.