Web Survey Bibliography
One argument in favour of mixing modes of data collection in surveys is that using a combination of modes may help to reduce the likelihood of non
‐response bias by encouraging a potentially greater number and wider range of respondents to participate. Meanwhile, a strong argument against mixed mode surveys is that using different methods to collect data from different sample members can introduce differential measurement errors, confounding comparisons across groups. Understanding the necessary trade‐off between different sources of error is essential if survey designers are to make informed decisions about whether or not to mix modes. In this paper, I investigate the effects of mode on nonresponse and measurement error in two implementations of the European Social Survey (ESS) conducted in Switzerland: 1) the standard round 3 face‐to‐face survey; and 2) a trial version of the survey conducted alongside round 3 by telephone. I compare patterns of nonresponse on both surveys and, controlling for differences in the composition of the achieved samples, explore the extent of differential measurement error across the two modes. The presence of bias resulting from both error sources is assessed through comparisons with benchmark statistics. Using paradata from both surveys, comparisons are also made between subgroups of respondents distinguished on the basis of the level of effort required to secure their participation in the survey (i.e. number of contact attempts, refusal conversion efforts) to draw conclusions about the potential costs and benefits of using additional modes on the ESS as a way of managing total survey error.
Conference homepage (abstract)
Web survey bibliography - WAPOR 62nd Annual Conference, 2009 (13)
- Metrics for panel contribution: a non probabilistic platform; 2009; Gittelmam, S. H., Trimarchi, E.
- Are telephone Surveys a dying bread. How declining response rates can be explained and resolved; 2009; Degen, M., Obermüller, A., Schielicke, A.-M.
- Relation between values and topic of a survey in internet panel research; 2009; Vis, C., Marchand, M.
- The potential of mobile research: Implications for the future and the role of industry standards; 2009; Nelson, Li.
- Factors Contributing to Participation in Web‐based Surveys among Italian University Graduates; 2009; Cimini, C., Girottu, C., Gasperoni, G.
- Integration of different data collection techniques using the propensity score; 2009; Camillo, F., Conti, V., Ghiselli, S.
- Mode effects in Switzerland: non‐response and measurement error on the European Social Survey; 2009; Roberts, C.
- The mixing of survey modes: application to Laon web and face‐to‐face household travel survey...; 2009; Bayart, C., Bonnel, P.
- Reason analysis: an ambitious alternative for mixed‐mode survey design; 2009; Jerabek, H.
- An innovative open source strategy for the development of electronic questionnaires for statistical...; 2009; Degortes, M., Landriscina, M., Murgia, M.
- Response rates in multi actor surveys; 2009; Pasteels, I., Ponnet, K., Mortelmans, D.
- Unit non‐response in panel surveys: empirical finding from an experiment; 2009; Haunberger, S.
- Do cash incentives helps with RDD studies? Examination of results from a national and a statewide survey...; 2009; Miller, Y., Barger, K., Hearn, D.