Web Survey Bibliography
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The effectiveness of incentives is well-documented in the literature (e.g., Church, 1993; Singer, 2002). Cash incentives are both cost-effective and easy to deliver in face-to-face surveys, or as prepaid incentives enclosed with advance letters. For larger amounts—typically used with conditional incentives—checks are often used. The cost of processing and mailing a check can be relatively expensive, especially for small incentive amounts delivered frequently. In online panels, the use of lotteries or rewards points is common, in part because of the cost of delivering repeated incentives of small value (Göritz, 2006). Unfortunately these incentives are often less effective than cash.
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Web survey bibliography - Axinn, W. (6)
- Evaluating a Modular Design Approach to Collecting Survey Data Using Text Messages ; 2016; West, B. T.; Ghimire, D.; Axinn, W.
- Internet and Smartphone Coverage in a National Health Survey: Implications for Alternative Modes; 2015; Couper, M. P.; Kelley, J.; Axinn, W.; Guyer, H.; Wagner, J.; West, B. T.
- Maximizing Data Quality using Mode Switching in Mixed-Device Survey Design: Nonresponse Bias and Models...; 2015; Axinn, W.; Gatny, H. H.; Wagner, J.
- Use of Paradata in a Responsive Design Framework to Manage a Field Data Collection; 2012; Wagner, J., West, B. T., Kirgis, N., Lepkowski, J. M., Axinn, W., Kruger-Ndiaye, S.
- Using Debit Cards for Incentive Payments: Experiences of a Weekly Survey Study; 2009; Gatny, H. H., Couper, M. P., Axinn, W., Barber, J. S.
- Use of Paradata to Manage a Field Data Collection; 2009; Groves, R. M., Axinn, W., Lepkowski, J. M., Kirgis, N., Mosher, W.