Web Survey Bibliography
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The effectiveness of incentives is well-documented in the literature (e.g., Church, 1993; Singer, 2002). Cash incentives are both cost-effective and easy to deliver in face-to-face surveys, or as prepaid incentives enclosed with advance letters. For larger amounts—typically used with conditional incentives—checks are often used. The cost of processing and mailing a check can be relatively expensive, especially for small incentive amounts delivered frequently. In online panels, the use of lotteries or rewards points is common, in part because of the cost of delivering repeated incentives of small value (Göritz, 2006). Unfortunately these incentives are often less effective than cash.
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Web survey bibliography - Gatny, H. H. (3)
- Participation in an Intensive Longitudinal Study with Weekly Web Surveys Over 2.5 Years; 2016; Barber, J. S.; Kusunoki, Y.; Gatny, H. H.; Schulz, P.
- Maximizing Data Quality using Mode Switching in Mixed-Device Survey Design: Nonresponse Bias and Models...; 2015; Axinn, W.; Gatny, H. H.; Wagner, J.
- Using Debit Cards for Incentive Payments: Experiences of a Weekly Survey Study; 2009; Gatny, H. H., Couper, M. P., Axinn, W., Barber, J. S.