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Web Survey Bibliography

Title Interactivity in self-administered surveys. Influence on respondents' experience
Year 2009
Access date 15.12.2009

Technology evolution has induced one of the most profound developments in survey methodology, namely, the collection of survey data via the internet. Online surveys introduce higher levels of interactivity. In this context. how respondents process the information of the survey, and what their experiences are when they are exposed to progressive levels of interactivity are of great interest for marketers. This paper examines respondent reactions to self-administered surveys with different levels of interactivity. More specifically, we analyze how attitudes toward the survey, the questionnaire processing and the respondent's achievement of a flow state are affected by the presence of interactivity in the survey.

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Year of publication2009
Bibliographic typeJournal article