Web Survey Bibliography
Title Innovative online research: The US presidential campaign of Barack Obama case study
Author Riley, R.
Source ESOMAR Online Research 2009
Year 2009
Access date 25.01.2010
Abstract
This case study focused on the US presidential campaign of Barack Obama describes an online qualitative research project that used innovative sampling, longitudinal interviewing, and new technologies for online research: mobile research, multimedia web conferencing interviewing, and voice analysis.
Access/Direct link
Conference homepage (abstract)
Year of publication2009
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - ESOMAR Online Research 2009 (6)
- Best practices in mobile research; 2009; Zahariev, M., Ferneyhough, C., Ryan, C.
- Mobile interviewing; 2009; Lavine, S.
- Social networking: The future of online panels; 2009; Fadaghi, F.
- Web 2.0: Transformational technology or pretty gradients and hype?; 2009; August, S., Ewing, T., Hamelle, A., Ryan, L.
- How to be successful in co-creation research? The Swarovski innovation research community; 2009; Bilgram, V., Füller, J., Rieder, B.
- Innovative online research: The US presidential campaign of Barack Obama case study; 2009; Riley, R.