Web Survey Bibliography
Title Innovative online research: The US presidential campaign of Barack Obama case study
Author Riley, R.
Source ESOMAR Online Research 2009
Year 2009
Access date 25.01.2010
Abstract
This case study focused on the US presidential campaign of Barack Obama describes an online qualitative research project that used innovative sampling, longitudinal interviewing, and new technologies for online research: mobile research, multimedia web conferencing interviewing, and voice analysis.
Access/Direct link
Conference homepage (abstract)
Year of publication2009
Bibliographic typeConferences, workshops, tutorials, presentations