Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Web 2.0: Transformational technology or pretty gradients and hype?
Year 2009
Access date 25.01.2010

In 2009, it is clear that Web 2.0 has tremendously impacted how people find and use information, connect and interact. Over the past five years, market research has embraced Web 2.0 in earnest, exploring a number of different models – from eavesdropping on online conversations to creating online communities to adopting traditional methods to new technologies. Yet, market research’s relationship with Web 2.0 is still very a much a work in progress, with questions about methods, practice and effectiveness still very much in play. Featuring four speakers on the forefront of online market research, this entertaining and lively Pecha Kucha session will go beyond the hype to simultaneously assess, explore and challenge the rapidly evolving possibilities at the convergence of Web 2.0 and market research.

Access/Direct link

Conference homepage(abstract)

Year of publication2009
Bibliographic typeConferences, workshops, tutorials, presentations