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Web Survey Bibliography

Title Social networking: The future of online panels
Year 2009
Access date 25.01.2010

As social networking becomes synonymous with internet use, the massive and engaged audiences present a new opportunity for conducting market research. What if a large scale social networking site adopted rigorous market research methodologies and gave researchers a new source of online respondents? Could it change the industry forever?

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Conference homepage (abstract)

Year of publication2009
Bibliographic typeConferences, workshops, tutorials, presentations