Web Survey Bibliography
As social networking becomes synonymous with internet use, the massive and engaged audiences present a new opportunity for conducting market research. What if a large scale social networking site adopted rigorous market research methodologies and gave researchers a new source of online respondents? Could it change the industry forever?
Conference homepage (abstract)
Web Survey Bibliography - ESOMAR Online Research 2009 (6)
- Best practices in mobile research; 2009; Zahariev, M., Ferneyhough, C., Ryan, C.
- Mobile interviewing; 2009; Lavine, S.
- Social networking: The future of online panels; 2009; Fadaghi, F.
- Web 2.0: Transformational technology or pretty gradients and hype?; 2009; August, S., Ewing, T., Hamelle, A., Ryan, L.
- How to be successful in co-creation research? The Swarovski innovation research community; 2009; Bilgram, V., Füller, J., Rieder, B.
- Innovative online research: The US presidential campaign of Barack Obama case study; 2009; Riley, R.