Web Survey Bibliography
Title Social networking: The future of online panels
Author Fadaghi, F.
Source ESOMAR Online Research 2009
Year 2009
Access date 25.01.2010
Abstract
As social networking becomes synonymous with internet use, the massive and engaged audiences present a new opportunity for conducting market research. What if a large scale social networking site adopted rigorous market research methodologies and gave researchers a new source of online respondents? Could it change the industry forever?
Access/Direct link
Conference homepage (abstract)
Year of publication2009
Bibliographic typeConferences, workshops, tutorials, presentations