Web Survey Bibliography

Title Using Web Surveys To Determine Audience Characteristics And Product Preferences
Year 2010
Database ProQuest
Access date 25.05.2010
Abstract

A web survey is a cost-effective and efficient method to use when measuring the characteristics of an audience and developing or testing new product concepts. This paper reports on the use of a web survey by a start-up media/internet firm, Farmers' Almanac TV. The results indicate that using email to contact respondents from a client list results in data which are of excellent quality and quickly obtained.

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Year of publication2010
Bibliographic typeJournal article
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Web Survey Bibliography - Email surveys (321)

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