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Web Survey Bibliography

Title Growing Pains
Author Trimarchi, E., Gittelmam, S. H.
Source Marketing Research, 22, 1, pp. 20
Year 2010
Database ProQuest
Access date 01.08.2010
Abstract

Online research has struggled to come to grips with challenges to the sampling frame. In the past three years, spotty progress has been made, but the credibility of market research remains at risk. New metrics for stabilizing online access panels are needed, but progress has been slowed by a lack of transparency and the need to understand the issues. This article proposes multivariate metrics to combat this global problem.

Year of publication2010
Bibliographic typeJournal article
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