Web Survey Bibliography
The Internet is increasingly being used as a survey method but suffers from incomplete coverage of households and lack of an adequate sample frame for conducting general public surveys. However, with the development of near-comprehensive address-based sample (ABS) frames, such as the U.S. Postal Service’s Delivery Sequence File (DSF), mail may become used much more frequently, particularly to send respondents an Internet survey. Yet it remains unclear as to what procedures are most effective in using the DSF with mail and the Internet survey modes to obtain acceptable levels of non-response in statewide general public household surveys. The 2008 Washington Community Survey (WCS) provides an opportunity to examine these issues. The WCS was conducted by sampling from the DSF and asking people in nine different panels to respond by Internet and/or mail. Different implementation procedures were also tested to determine their impact on non-response. These include an Internet instruction card (vs. none), a $5 cash incentive (vs. none), and multiple ways of introducing the choice between Internet and mail. Statistical comparisons of the characteristics between WCS Internet and mail respondents, as well as between WCS Internet and mail respondents and the American Community Survey (ACS) respondents, determine whether differences exist and how representative different WCS respondents are of general public households in Washington. Overall, we found mail and Internet respondents are very different types of people but an Internet preference approach with a $5 incentive and a mail follow-up sent three weeks later can obtain reasonable response rates (46.3%) and levels of non-response error. A mail-only treatment, with a $5 incentive, obtained the highest response rates (56.7%) but also produced similar levels of nonresponse error as the Internet preference approach. Furthermore, neither mail nor Internet preference respondents were consistently representative of the general population.
SESRC Technical Report - Homepage (abstract) / (full text)
Web survey bibliography - Reports, seminars (231)
- Web-based survey techniques. A synthesis of Transit practice; 2006
- Understanding people. Sample matching; 2006; Rivers, D.
- Sample matching. Representative sampling from Internet panels; 2006; Rivers, D.
- Research quality: The next MR industry challenge; 2006; Dedeker, K.
- Greenfield unveils real-time sampling; 2006
- Global market research 2006; 2006
- F-Shaped pattern for reading web content; 2006; Nielsen, J.
- Expert workshop on mixed mode data collection in comparative social surveys; 2005; Roberts, C.
- A Typology of Research Methods Within the Social Sciences; 2004; Beissel-Durrant, G.
- EFAMRO - Quality standards for access panel - QSAP; 2004
- Can Internet Surveys be Used for Social Surveys? : Results of an Experimental Study; 2004; Honda, N., Motokawa, A.
- Response and Field Period Effects: The Effect of Time in Online Market Research and Consequences for...; 2004; Basso Larsen, R., Rathod, S.
- Statistical Estimation Methods in Volunteer Panel Web Surveys; 2004; Lee, Su.
- Valuation of Natural Resource Improvements in the Adirondacks; 2004; Banzhaf, S., Burtraw, D., Evans, D., Krupnick A.
- Report of the results of the Asthma awareness survey; 2003
- Maximum difference scaling: Improved measures of importance and preference for segmentation; 2003; Cohen, S. H.
- Web Survey Mailer System; 2003; Barrios, E.
- Comparing On-Line and On-Paper Responses to an Employee Satisfaction Survey; 2003; Stone, G. E.
- Willingness to Pay for Organic Foods: A Comparison between Survey Data and Panel Data from Denmark ; 2002; Millock, K.; Hansen, L.G.; Wier, M.; Andersen, L.M
- Standards questionnaire format; 2002
- Bracketing effects in categorized survey questions and the measurement of economic quantities; 2002; Winter, J.
- Results from cognitive interviews of nsf earned doctorate Web survey; 2002; Altheimer, I., Dillman, D. A.
- Recommended Standard Final Outcome Categories and Standard Definitions of Response Rate for Social Surveys...; 2001; Lynn, P., Beerten, R., Laiho, J., Martin, J.
- Experiments on column width spacing in the University of Michigan Student Life Survey; 2001; Boyd, C. J., McCabe, S. E., Couper, M. P., Crawford, S. D.
- Ethische Dimensionen der Online-Forschung; 2001; Dzeyk, W.
- Documentation for 2001 Winter Internet Survey; 2001; Alvarez, M. R., Sherman, R.
- Documentation for 2000 Presidential Election Internet Survey; 2000; Alvarez, M. R., Sherman, R.
- Development of a system for on-line evaluation of teaching; 1999; Marsh, J., Jones, Ja., Boehnker, D. N., Mavis, K.
- Getting a foot in the electronic door Understanding why people read or delete electronic mail; 1997; Tuten, T. L.
- The VSB-Center savings project: Data collection methods, questionnaires and sampling procedures; 1996; Nyhus, E. K.
- Report on feeling thermometer for "moderates"; 1992; Brady, H. E.
- Evaluation of the Feeling Thermometer. A Report to the National Election Study Board based on data from...; 1979; Weisberg, H. F., Miller, A. H.