Web Survey Bibliography
The Internet is increasingly being used as a survey method but suffers from incomplete coverage of households and lack of an adequate sample frame for conducting general public surveys. However, with the development of near-comprehensive address-based sample (ABS) frames, such as the U.S. Postal Service’s Delivery Sequence File (DSF), mail may become used much more frequently, particularly to send respondents an Internet survey. Yet it remains unclear as to what procedures are most effective in using the DSF with mail and the Internet survey modes to obtain acceptable levels of non-response in statewide general public household surveys. The 2008 Washington Community Survey (WCS) provides an opportunity to examine these issues. The WCS was conducted by sampling from the DSF and asking people in nine different panels to respond by Internet and/or mail. Different implementation procedures were also tested to determine their impact on non-response. These include an Internet instruction card (vs. none), a $5 cash incentive (vs. none), and multiple ways of introducing the choice between Internet and mail. Statistical comparisons of the characteristics between WCS Internet and mail respondents, as well as between WCS Internet and mail respondents and the American Community Survey (ACS) respondents, determine whether differences exist and how representative different WCS respondents are of general public households in Washington. Overall, we found mail and Internet respondents are very different types of people but an Internet preference approach with a $5 incentive and a mail follow-up sent three weeks later can obtain reasonable response rates (46.3%) and levels of non-response error. A mail-only treatment, with a $5 incentive, obtained the highest response rates (56.7%) but also produced similar levels of nonresponse error as the Internet preference approach. Furthermore, neither mail nor Internet preference respondents were consistently representative of the general population.
SESRC Technical Report - Homepage (abstract) / (full text)
Web Survey Bibliography - 2010 (396)
- Potentials and Constraints of Propensity Score Weighting to Improve Web Survey Quality; 2010; Steinmetz, S., Tijdens, K.
- Differences in Length of Survey Administration between Spanish-Language and English- Language Survey...; 2010; Wells, T., Vidalon, M., DiSogra, C.
- Completing Web Surveys on Smart Phones; 2010; Dayton, J. J., Freedner, N., Hannah, K.
- Early Stage Scoping: Building High Quality Survey Instruments Without High Costs; 2010; Stettler, K., Featherston, F.
- Effects of Personalization, Length and Choice of Mode on Cooperation Rates for Mixed Mode Recontact...; 2010; Steiger, D. M., Chattopadhyay, M., Royal, D.
- A Comparison of Web and Mail Survey Respondents Within a Mixed Mode National Survey; 2010; Shin, E., Johnson, T. P., Rao, K.
- Tracing Young Adults for a Telephone/Web Survey; 2010; Phillips, B. T.
- Does Providing a Choice of Survey Modes Influence Response?; 2010; Lesser, V. M., Newton, L., Yang, D.
- Incorporating a Web Option in a Two-Phase Mail Survey; 2010; Brick, P. D., Cantor, D., Han, D., Aponte, M.
- Improving Response to Mail and Web Mixed-Mode Surveys: The Effects of Offering Choice on Survey Response...; 2010; Millar, M. M., Dillman, D. A.
- Grappling with Grids: How Does Question Format Affect Data Quality and Respondent Engagement?; 2010; Grandmont, J., Graff, B., Goetzinger, L., Dorbecker, K.
- Does Familiarity Breed Contempt? Measuring and Comparing Survey Attitude Among New and Repeat Respondents...; 2010; de Leeuw, E. D.
- The Influence of Response Sets on the Results and Quality of Multivariant Analyses; 2010; Jandura, O., Brosius, H.-B.
- Non-Internet Households Who Were Given Internet Access to Participate in an Online Panel: Where Do They...; 2010; Scherpenzeel, A., Vis, C., de Vos, K., Leenheer, J.
- Kids' Life and Times: Using the Internet to Give Children a Voice; 2010; Lloyd, K.
- How to Improve Response Rates to Web Surveys: Practical Guidance Based on Theory and Experimentation; 2010; Dillman, D. A., Millar, M. M., Messer, B. L.
- Participant Dropout as a Function of Survey Length in Internet-Mediated University Studies: Implications...; 2010; Hoerger, M.
- Internet Access: Is Everyone Online Yet and Can We Survey Them There?; 2010; Smith, C., Spitz, G.
- Web Surveys; 2010; Wang, T.
- Panel management in a mixed-mode (Web/mobile) research world ; 2010; Townsend, L.
- How attrition/conditioning effects impact response bias in online panels ; 2010; Gittelmam, S. H., Trimarchi, E.
- Take these steps to build your research on a solid foundation ; 2010; Hardy, M.
- Thoughts on the rise and future of online research ; 2010; Day, D.
- Testing the Applicability of Respondent Driven Sampling as an Online Research Method to Sample Hidden...; 2010; Pajak, D.
- Seriousness Checks are Useful to Improve Data Validity in Online Research; 2010; Diedenhofen, D., Aust, F., Ullrich, S., Musch, J.
- Enrichment of Qualitative Research through Online Approaches: New Insights due to Online CoCreation...; 2010; Krischke-Ramaswamy, M., Knorr, H.
- Developing and Evaluating a Student Online Panel.; 2010; Stiglbauer, B., Gamsjäger, M., Gnambs, T., Batinic, B., Altrichter, H.
- Online Access Panels: A detailed look at different Ways of Entering, their Costs and Participation Behavior...; 2010; Führer, R., Keusch, F.
- Eye Tracking and Cognitive Interviewing: Steps to improve online questionnaires; 2010; Tries, S., Sattelberger, S.
- Trial by Ordeal, a medieval approach to a modern day problem; 2010; Cape, P., Cavallaro, K.
- How new engagement techniques and question approaches are revolutionizing online research data gathering...; 2010; Puleston, J.
- Social Networking Sites: New approaches for Online-Panels?; 2010; Drosdow, M., Geißler, H.
- The Impact of Visual and Functional Design Elements in Online Survey Research; 2010; Hammen, K.
- Non-Substantive Responses and Navigation in Web Surveys; 2010; Couper, M. P., Baker, R. P., Mechling, J.
- Theoretical model of context-sensitive mobile methods; 2010; Maxl, E.
- Can a professional questionnaire layout make up for a boring topic? The mediating role of topic interest...; 2010; Keusch, F., Mayerhofer, W., Jungreithmaier, S., Weilbuchner, N., Führer, R., Kling, H.
- Using Propensity Score Weighting to Reduce Bias of a Swiss Market Research Web Panel; 2010; Wiegand, G., Jella, H., Beat, H., Stefan, L.
- Potentials and Constraints of Propensity Score Weighting to Improve Web Survey Quality; 2010; Steinmetz, S., Tijdens, K.
- Are well-selected panelists better respondents? Insights into the effect of a master screener on panel...; 2010; Irmer, C., Tress, F.
- Selection Bias in Web Surveys and the Use of Propensity Scores in Forecasting the Result of the 2009...; 2010; Musch, J., Ullrich, S., Diedenhofen, D.
- KnowledgePanel®: Processes & Procedures Contributing to Sample Representativeness & Tests for Self...; 2010; Dennis, J. M.
- A validation of well-being and happiness surveys for administration via the Internet ; 2010; Howell, R. T., Rodzon, K. S., Kurai, M., Sanchez, A. H.
- A short self-report measure of problems with executive function suitable for administration via the...; 2010; Buchanan, T., Heffernan, T. M., Parrott, A. C., Ling, J., Rodgers, J., Scholey, A. B.
- A Comparison of Psychometric Properties Between Internet and Paper Versions of Two Depression Instruments...; 2010; Andersson, G., Engstroem, I., Hollaendare, F.
- The Influence of Response Mode on Study Results: Offering Cigarette Smokers a Choice of Postal or Online...; 2010; Callas, P. W., Solomon, L. J., Hughes, J. R., Livingston, A. E.
- Reading the Public Mind; 2010; O'Connell, A.
- Combining Link-Tracing Sampling and Cluster Sampling to Estimate Totals and Means of Hidden Human Populations...; 2010; Félix-Medina, M. H., Monjardin, P. E.
- Increasing Respondents' Use of Definitions in Web Surveys; 2010; Peytchev, A., Conrad, F. G., Couper, M. P., Tourangeau, R.
- Quality in Unimode and Mixed-Mode designs: A Multitrait-Multimethod approach; 2010; Revilla, M.
- Elaborate Item Count Questioning: Why Do People Underreport in Item Count Responses?; 2010; Hirai, Y., Tsuchiya, T.

