Web Survey Bibliography
The Internet is increasingly being used as a survey method but suffers from incomplete coverage of households and lack of an adequate sample frame for conducting general public surveys. However, with the development of near-comprehensive address-based sample (ABS) frames, such as the U.S. Postal Service’s Delivery Sequence File (DSF), mail may become used much more frequently, particularly to send respondents an Internet survey. Yet it remains unclear as to what procedures are most effective in using the DSF with mail and the Internet survey modes to obtain acceptable levels of non-response in statewide general public household surveys. The 2008 Washington Community Survey (WCS) provides an opportunity to examine these issues. The WCS was conducted by sampling from the DSF and asking people in nine different panels to respond by Internet and/or mail. Different implementation procedures were also tested to determine their impact on non-response. These include an Internet instruction card (vs. none), a $5 cash incentive (vs. none), and multiple ways of introducing the choice between Internet and mail. Statistical comparisons of the characteristics between WCS Internet and mail respondents, as well as between WCS Internet and mail respondents and the American Community Survey (ACS) respondents, determine whether differences exist and how representative different WCS respondents are of general public households in Washington. Overall, we found mail and Internet respondents are very different types of people but an Internet preference approach with a $5 incentive and a mail follow-up sent three weeks later can obtain reasonable response rates (46.3%) and levels of non-response error. A mail-only treatment, with a $5 incentive, obtained the highest response rates (56.7%) but also produced similar levels of nonresponse error as the Internet preference approach. Furthermore, neither mail nor Internet preference respondents were consistently representative of the general population.
SESRC Technical Report - Homepage (abstract) / (full text)
Web Survey Bibliography - Reports, seminars (271)
- Ten questions to ask your online survey provider; 2013; Williams, D.
- Survey quality prediction system 2.0; 2013
- Report Of The AAPOR Task Force On Non-probability sampling; 2013; Baker, R. P., Brick, J. M., Bates, N., Battaglia, M. P., Couper, M. P., Dever, J. A., Gile, K. J., Tourangeau...
- Mode Matters: Evaluating Response Comparability in a Mixed-Mode Survey; 2013; Bowyer, B. T., Rogowski, J. C.
- Askito: An open source Web questionnaire tool; 2013; Reips, U. -D., Heilmann, T.
- WebSM Study: Overview of Features of Software Packages: SurveyMonkey, QuestionPro, FluidSurveys, Wufoo...; 2012; Cehovin, G.; Vehovar, V.
- WebSM Study: Speed and efficiency of online survey tools; 2012; Cehovin, G.; Vehovar, V.
- Tracking preference expression (DNT); 2012
- The rise of the "connected viewer"; 2012; Smith, A., Boyles, J. L.
- The cross platform report. Q2 -2012 - US; 2012
- Smartphone ownership update: September 2012; 2012; Rainie, L.
- Participation of mobile users in traditional online studies; 2012; Jue, A.
- Online survey statistics for the mobile future. Updated with Q3 2012 data; 2012
- Ofcom technology tracker Wave 3; 2012
- Ofcom technology tracker Wave 2; 2012
- Norme di qualita' Assirm (Assirm quality rules]; 2012
- NBCU enlists Google, ComScore to track multiscreen Olympics viewing; 2012; Spangler, T.
- MRS Guidelines for online reseach; 2012
- More dirty little secrets of online panel research.; 2012
- Mobile email opens report 2nd half 2011; 2012
- Media tracker; 2012
- Measuring modern media consumption; 2012; Arini, N.
- ISO 20252. Market, opinion and social research-Vocabulary and service requirements, 2nd Edition; 2012
- Internet use in households and by individual in 2012. Eurostat Statistics in Focus 50/2012; 2012; Seybert, H.
- Internet access - Households and individuals, 2012 part 2; 2012
- Internet access - Households and individuals, 2012; 2012
- Google et Médiamétrie créent une audience bimédia; 2012; Gonzales, P.
- GMI Pinnacle; 2012
- Global market research 2012; 2012
- Eurobarometer Special surveys: Special Eurobarometer 381; 2012
- Ebook readings jumps, print book reading declines; 2012; Rainie, L., Duggan, M.
- Digital Divides: A connectivity continuum for the United States. Data from the 2011 Current Population...; 2012; File, T.
- Adult gadget ownership over time (2006-2012); 2012
- WebSM Study: Survey software features overview ; 2012; Vehovar, V.; Cehovin, G.; Kavcic, L.; Lenar, J.
- The World's Simplest Survey Microsimulator (WSSM); 2012; Karr, A. F., Cox, L. H.
- Impact and the Research Excellence Framework: New challenges for universities; 2012; Grant, J.
- Mobile Befragungen: Was Big Data mit kleinen Geräten zu tun hat; 2012
- Understanding Mode Effects between Mobile Web and Mobile SMS Surveys; 2012; Poduska, B., Johnson, P.
- An Initial Look at Non-Response and Attrition in Understanding Society; 2012; Lynn, P., Burton, J., Kaminska, O., Knies, G., Nandi, A.
- Understanding Society Innovation Panel Wave 4: Results from Methodological Experiments; 2012; Burton, J., Budd, S., Gilbert, E., Jaeckle, A., Kaminska, O., Uhrig, S.C. N., Brown, M., Calderwood,...
- The Propensity of Older Respondents to Participate in a General Purpose Survey; 2012; Lynn, P.
- Mode-Switch Protocols: How a Seemingly Small Design Difference can affect Attrition Rates and Attrition...; 2012; Lynn, P.
- The Confirmit Annual Market Research Software Survey 2011; 2012; Macer, T.,
- Marktforschung mit dem iPad-Panel von Axel Springer Media Impact; 2012
- Comparing Google Consumer Surveys to Existing Probability and Non-Probability Based Internet Surveys...; 2012; McDonald, P., Mohebbi, M., Slatkin, B.
- The Impact of Visual Design in Survey Cover Letters on Response and Web Take-Up Rates; 2012; Mockovak, W.
- What is Probit; 2011
- User agent; 2011
- Unpublisihed internal Google report on break off rates by device type; 2011; Callegaro, M.
- The impact of cookie deletion on site-server and ad-server metrics in Australia. An empirical comScore...; 2011
