Web Survey Bibliography
Transitioning from a ten-year legacy of RDD sampling, the probability-based online KnowledgePanel® uses an address-based sample (ABS) frame for mail-based recruitment of panel members. This paper analyzes nonresponse through a statistical analysis of “late responders” at two stages of the panel survey process: panel recruitment and the online surveys themselves. The characteristics of “late responders” provide a statistical, however imperfect, window into the characteristics of non-responders at these two stages. Furthermore, any differences between early and late responders would have implications for nonresponse bias in the event the field period is shortened for either the panel recruitment or the online surveys. First, to examine late responders to the ABS-sourced panel recruitment, we compared full demographic and other profile-based information that had been collected among both early and late responders to the mail-based recruitment. After these mail-based recruitment efforts, non-responders are contacted using a telephone-based recruitment whenever a landline phone number can be matched to a residential address. Second, to examine late responders to KnowledgePanel web surveys themselves, we analyzed the samples for three large-sample online surveys. Preliminary research found that late responders to the mail recruitment and panel surveys are disproportionately non-white (p-value<0.05), live in three- or more-person households (p-value<0.1), and younger adults (p-value<0.01). The findings will be useful in designing more effective recruitment and online methods encourage response (such as using a targeted segmentation of messages and incentives) in order to minimize response bias.
AAPOR - Conference Homepage (abstract), Knowledge Networks (presentation)
Web survey bibliography - DiSogra, C. (16)
- Metrics and Design Tool for Building and Evaluating Probability-Based Online Panels; 2015; DiSogra, C.; Callegaro, M.
- Cell RDD Respondents Unmasked: Progress Report on Geo and Demo Appends to the Wireless Frame; 2015; DiSogra, C.; Kennedy, C.Mosher, M.
- Using Probability-based On-line Samples to Calibrate Non-probability Opt-in Samples; 2012; DiSogra, C., Cobb, C. L., Chan, E., Dennis, J. M.
- Seasonal Yield Variation and Related Response Patterns in Address-based Mail Samples; 2011; DiSogra, C., Hendarwan, E.
- Observed Differences in the Placement and Wording of Neutral Response Options in Web Surveys: An Experiment...; 2011; Walton, L., Cobb, C. L., DiSogra, C.
- Calibrating Non-Probability Internet Samples with Probability Samples Using Early Adopter Characteristics...; 2011; DiSogra, C., Cobb, C. L., Chan, E., Dennis, J. M.
- Address-based Sampling Nets Success for KnowledgePanel® Recruitment and Sample Representation; 2010; DiSogra, C.
- Results of Targeting Pre-Identified Minority, Unidentified Non-Internet and Vacant Homes in Two National...; 2010; DiSogra, C., Hendarwan, E.
- Maximizing a stratified ABS frame for nation-wide mail recruitment of a probability-based online panel...; 2010; DiSogra, C., Hendarwan, E.
- Using an ABS frame to recruit a probability-based online panel; 2009; DiSogra, C.
- The Challenge and Importance of Including Spanish- Dominant Latinos in Online Panel Studies Addressing...; 2009; DiSogra, C., Wells, T., Torres, J.
- Do we hear different voices?: Investigating the differences between internet and non-internet users...; 2009; Zhang, C., Callegaro, M., Thomas, M., DiSogra, C.
- Panel Conditioning and Attrition in the AP-Yahoo! News Election Panel Study; 2009; Kruse, Y., Callegaro, M., Dennis, J. M., DiSogra, C., Subias, S., Lawrence, M., Tompson, T.
- Recruiting Probability-Based Web Panel Members Using an Address-Based Sample Frame: Results from a Pilot...; 2009; DiSogra, C., Callegaro, M., Hendarwan, E.
- Computing Response Rates for Probability-Based Web Panels; 2009; DiSogra, C., Callegaro, M.
- Computing Metrics for Online Panels; 2008; Callegaro, M., DiSogra, C.