Web Survey Bibliography
Title Online polls burnish image - Daily tracking surveys are increasingly used by companies with dents on reputations
Author Bialik, C.
Source The Wall Street Journal, August 9, 2010
Year 2010
Access date 24.08.2010
Abstract
Each day, 5,000 Americans fill out an online survey rating corporate brands on such criteria as quality, value and reputation. Their responses are compiled into a daily tracking index that aims to show the ebbs and flows of brand value.
Access/Direct link
Journal Homepage (abstract) / (full text)
Year of publication2010
Bibliographic typeJournal article
