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Web Survey Bibliography

Title 11 Easy Ways to Improve Your Survey Response Rates
Source Quirk's Marketing Research Review, January 2012
Year 2012
Access date 29.08.2010
Abstract

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Access/Direct link

QUIRK'S Marketing Research Review (abstract) / (full text)

Year of publication2012
Bibliographic typeMagazine article
Print

Web survey bibliography (8390)

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