Web Survey Bibliography

Title Considerations when employing a market research online community
Source Quirk's Marketing Research Review, August 2010, pp. 36
Year 2010
Access date 30.08.2010
Abstract

The author outlines some of the specific trade-offs (big vs. small, general vs. specific, pure vs. passionate) that researchers make in choosing to use market research online communities.

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Quirk's Marketing Research Review (abstract) / (full text)

Year of publication2010
Bibliographic typeMagazine article
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