Web Survey Bibliography

Title The pros and cons of survey routers in online research
Source Quirk's Marketing Research Review, July 2010, pp. 22
Year 2010
Access date 30.08.2010
Abstract

Survey Sampling’s research-on-research found that while routers bring bias to online research, that bias does not affect the outcome of the research. Further, the use of routers may improve respondents’ survey-taking experience.

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Quirk's Marketing Research Review (abstract) / (full text)

Year of publication2010
Bibliographic typeMagazine article
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Web survey bibliography (8390)

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