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Title Qualitative research panels: a new spin on traditional focus groups
Source Quirk's Marketing Research Review, May 2010, pp. 18
Year 2010
Access date 30.08.2010
Abstract

Engaging the same group of respondents for an ongoing set of interviews can save money, help foster camaraderie among participants and impose discipline on internal client-company teams.

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Quirk's Marketing Research Review (abstract) / (full text)

Year of publication2010
Bibliographic typeMagazine article
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