Web Survey Bibliography

Title Using a strong questionnaire to harvest high-quality data
Author Mora, M.
Source Quirk's Marketing Research Review, July 2010, pp. 42
Year 2010
Access date 31.08.2010

When designing a survey questionnaire, researchers and non-researchers alike must consider the potential impact that wording, sequence, structure, layout, etc., can have on data quality. The author offers 10 issues to consider.

Access/Direct link

Quirk's Marketing Research Review (abstract) / (full text)

Year of publication2010
Bibliographic typeMagazine article

Web survey bibliography - Magazine article (213)