Web Survey Bibliography
Title How do respondent behaviors and online sample quality affect measures of ad performance?
Author Bruzzone, D.
Source Quirk's Marketing Research Review, April 2009, pp. 32
Year 2009
Access date 31.08.2010
Abstract
As part of an annual tracking survey on Super Bowl advertising, Bruzzone Research conducted a research-on-research study to gauge the effects of specific survey-taking behaviors on data quality. Three behaviors were found to have a noticeable impact: speeding, straightlining answers and failing to follow instructions.
Access/Direct link
Quirk's Marketing Research Review (abstract) / (full text)
Year of publication2009
Bibliographic typeMagazine article
Web Survey Bibliography (6338)
- Development and Validation of a Web-Based Questionnaire for Surveying Skydivers; 2011; Nilsson, J.; Friden, C.; Buren, V.; Ang, B.
- Method of administration affects adolescent post-immunization survey response rate: phone, paper, internet...; 2011; Pielak, K. L.; Buxton, J.; McIntyrea, C.; Tu, A,; Botnick, M. R.
- Introduction to Usability Testing for Survey Research; 2011; Geisen, E., Jarrett, C.
- Utilizing Web Technology in Business Data Collection: Some Norwegian, Dutch and Danish Experiences; 2011; Haraldsen, G., Snijkers, G., Roos, M., Sundvoll, A., Vik, T., Stax, H.-P.
- E-Census 2011 Portugal: implementation and results of the Pilot Survey; 2011; Vicente, P., Rosa, A., Reis, E.
- Facebook sampling methods: some methodological proposals; 2011; Macrì, E., Tessitore, C.
- Reflections on web based data collection in a mixed mode design: the case of the EU Labour Force Survey...; 2011; Kloek, W., van der Valk, J.
- Standardising the web data collection channel at the Basque Statistics Office (EUSTAT); 2011; Prado, C., Guinea , C.
- An Experimental Investigation of Mode Effects in the Hungarian Census Test 2009; 2011; Vereczkei, Z.
- Collaborative systems for enhancing the analysis of social surveys: the Grid Enabled Specialist Data...; 2011; Lambert, P., Warner, G., Doherty, T., McCafferty, S., Watt, J., Comerford, M., Gayle, V., Tan, L.,...
- ILS Online Survey; 2011; Weber, C.
- Testing for measurement equivalence of human values across online and paper-and-pencil surveys; 2011; Davidov, E., Depner, F.
- Development of a Web-Based Survey for Monitoring Daily Health and its Application in an Epidemiological...; 2011; Sugiura, H., Ohkusa, Y., Akahane, M., Sano, T., Okabe, N., Imamura, T.
- Sampling v. Scale: An investigation the tension between convenience sampling, response rates, probability...; 2011; Garland, P.
- Effectiveness and consequences of various recruitment methods in psychological research: case study; 2011; Póltorak, M.
- Using Amazon's Mechanical Turk for the recruitment of participants in Internet-based research; 2011; Reips, U. -D., Buffardi, L., Kuhlmann, T.
- A new approach to the analysis of survey drop-out. Results from Follow-up Surveys in the German Longitudinal...; 2011; Rossmann, J., Blumenstiel, J. E., Steinbrecher, M.
- Tracking the decision-making process – Findings from an Online Rolling Cross-Section Panel Study...; 2011; Faas, T.
- Social desirability and self-reported health risk behaviors in web-based research: three longitudinal...; 2011; Crutzen, R., Goeritz, A.
- Slider Scales Causing Serious Problems With Less Educated Respondents; 2011; Funke, F., Reips, U. -D., Thomas, R. K.
- Should we use the progress bar in online surveys? A meta-analysis of experiments manipulating progress...; 2011; Callegaro, M., Yang, Y., Villar, A.
- From "Web Questions" to "Propensity Score Weighting": An Evaluation of Topics and...; 2011; Welker, M., Taddicken, M.
- Survey Says? A Primer on Web-Based Survey Design and Distribution; 2011; Oppenheimer, A. J., Pannucci, C. J., Kasten, S. J., Haase, S. C.
- Quota Controls: Science or merely Sciencey?; 2011; Cape, P. J.
- Rich Profiles – Or: What's the problem with self-disclosure data?; 2011; Tress, F.
- Who are leaving our panel: panel attrition and personality traits; 2011; Marchand, M.
- Mobile Research Apps – Adding New Capabilities to Market Research; 2011; Rieber, D.
- The influence of personality traits and motives for joining on participation behavior in online panels...; 2011; Keusch, F.
- Asking sensitive questions in a recruitment interview for an online panel: the income question; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Determinants of access-panel participation: Recent experiences from the recruitment of members for a...; 2011; Engel, U., Bartsch, S., Vehre, H.
- Speeders in Online Value Research: Cross-checking results of fast and slow respondents in two separate...; 2011; Beckers, T., Siegers, P., Kuntz, A.
- Effects of survey question clarity on data quality; 2011; Lenzner, T.
- Respondent Characteristics as Explanations for Uninformative Survey Response: Sources of Nondifferentiation...; 2011; Van Meurs, L., Klausch, L. T., Schoenbach, K.
- Recreation Participation and Conservation Attitudes: Differences Between Mail and Online Respondents...; 2011; Graefe, A., Mowen, A. J., Covelli, E.
- Improving online surveys; 2011; Puleston, J.
- Snap judgement polling; 2011; Anderson, K., Wright, M., Wheeler, M.
- Individual differences in motivation to participate in online panels; 2011; Bruggen, E., Wetzels, M., de Ruyter, K., Schillewaert, N.
- Data Use: A systematic method for checking online questionnaires; 2011; Arbittier, J.
- In the market for an online panel? What clients need to know; 2011; Hartmann, S.
- How Procter & Gamble worked to develop online data quality guidelines; 2011; Gloeckler, D.
- Understanding the pros and cons of mixed-mode research; 2011; Mora, M.
- Visiting item non-responses in internet survey data collection; 2011; Albaum, G., Roster, C. A., Smith, S. M., Wiley, J. B.
- Estimating nonresponse bias and mode effects in a mixed-mode survey; 2011; Lugtig, P. J., Lensvelt-Mulders, G. J., Frerichs, R., Greven, A.
- Can search engine advertising help access rare samples?; 2011; Nunan, D., Knox, S.
- Why Web-assisted TDIs are a cost-effective qualitative methodology ; 2011; Donnelly, T.
- Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method.; 2011; Andrews, L., Russell-Bennett, R., Drennan, J.
- Successful Prompting Methods on a Web-Based Survey; 2011; Venkataraman, L.
- Multi-Mode Survey Administration; 2011; Holder, T.
- Do’s and Don’ts of Developing Mixed Mode Surveys; 2011; Sanders, T.
- Mobile Survey Development Toolkit/Survey Framework; 2011; Rauch, M.

