Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Using interactive technology to improve online questionnaire design
Source Quirk's Marketing Research Review, July 2009, pp. 28
Year 2009
Access date 31.08.2010

Satisfaction research, along with its obvious role as an information-gathering vehicle, can also serve as an illustration of your firm’s regard for its customers. Why not, the authors argue, use online-based technologies to make the experience as pleasant and interesting as possible for them?

Access/Direct link


Quirk's Marketing Research Review (abstract) / (full text)

Year of publication2009
Bibliographic typeMagazine article

Web survey bibliography (8390)