Web Survey Bibliography

Title The impact of gender in e-mailed survey invitations
Author Derham, P.
Source Quirk's Marketing Research Review, July 2009, pp. 36
Year 2009
Access date 31.08.2010

In response to a similar exercise in Germany, the author fielded a test in Australia to see if prospective respondents would respond differently to an e-mailed survey invitation sent by a man versus one from a woman. While gender appears not to be a factor, some interesting findings arose from including location-specific information in the subject line.


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Quirk's Marketing Research Review (abstract) / (full text)


Year of publication2009
Bibliographic typeMagazine article

Web survey bibliography (8390)