Web Survey Bibliography

Title Research-on-research helps American Cancer Society assess the best modes for an ongoing study
Source Quirk's Marketing Research Review, February 2009, pp. 24
Year 2009
Access date 31.08.2010
Abstract

The American Cancer Society tested three different modes - paper-only, paper-Web and Web-only - to analyze the viability of using the Web to conduct its ongoing survey of volunteers. Rather than going online for the sake of it, the authors urge nonprofit groups to instead focus on the basics of good survey methodology.

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Quirk's Marketing Research Review (abstract) / (full text)

Year of publication2009
Bibliographic typeMagazine article
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Web survey bibliography (8390)

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