Web Survey Bibliography

Title A look at the impact of boredom on the respondent experience
Source Quirk's Marketing Research Review, November 2008, pp. 54
Year 2008
Access date 31.08.2010
Abstract

The first of a two-part series on improving online respondent engagement looks at the problems caused by factors such as overlong questionnaires and the overuse of grid-type questions.

 

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Year of publication2008
Bibliographic typeMagazine article
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