Web Survey Bibliography

Title Does interactivity hold the key to respondent engagement?
Source Quirk's Marketing Research Review, December 2008, pp. 48
Year 2008
Access date 01.09.2010
Abstract

In part two of their article on how to engage respondents, the authors provide research-on-research data to show that adding elements of interactivity to surveys can indeed make them more fun to take and, hopefully, lead to more thoughtful responses from participants.

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Year of publication2008
Bibliographic typeMagazine article
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