Web Survey Bibliography
Title Does interactivity hold the key to respondent engagement?
Author Sleep, D., Puleston, J.
Source Quirk's Marketing Research Review, December 2008, pp. 48
Year 2008
Access date 01.09.2010
Abstract
In part two of their article on how to engage respondents, the authors provide research-on-research data to show that adding elements of interactivity to surveys can indeed make them more fun to take and, hopefully, lead to more thoughtful responses from participants.
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Journal Homepage (abstract) / (full text)
Year of publication2008
Bibliographic typeMagazine article
Web survey bibliography - Sleep, D. (4)
- The Game Experiments: Researching how gaming techniques can be used to improve the quality of feedback...; 2011; Sleep, D., Puleston, J.
- A look at the impact of boredom on the respondent experience; 2008; Puleston, J., Sleep, D.
- Engaged Respondents Are Better- Innovative Techniques To Improve Response; 2008; Sleep, D.
- Measuring the value of respondent engagement; 2008; Puleston, J., Sleep, D.