Web Survey Bibliography
Title Protecting online survey data integrity
Author Gwinner, C.
Source Quirk's Marketing Research Review, July 2008, pp. 20
Year 2008
Access date 01.09.2010
Abstract
The article outlines ways to handle various forms of undesirable respondents during the questionnaire design process, including the use of personal access codes, question-based verification and time-elapsed verification.
Access/Direct link
Quirk's Marketing Research Review (abstract) / (full text)
Year of publication2008
Bibliographic typeMagazine article