Web Survey Bibliography
Title Quality matters when designing panel questionnaires
Author Cape, P., Lorch, J., Piekarski, L.
Source Quirk's Marketing Research Review, July 2008, pp. 40
Year 2008
Access date 01.09.2010
Abstract
The authors conducted research-on-research to examine the impact of a number of questionnaire design issues - including incomplete scales, poor wording and use of the negative - on data quality.
Access/Direct link
Quirk's Marketing Research Review (abstract) / (full text)
Year of publication2008
Bibliographic typeMagazine article
