Web Survey Bibliography
With many methods available, each with its own pros and cons, determining which form(s) of online qualitative to use - from bulletin boards to communities - comes down to a matter of project needs.
Quirk's Marketing Research Review (abstract) / (full text)
Web Survey Bibliography - Turner, S. (10)
- Opening Up Online: Social Networking and Online Survey Response Behaviors; 2012; Turner, S., Lackey, M., Irwin, N.
- A Typology and Review of Web Evaluation Strategies; 2012; Wiggins, B., Romano Bergstrom, J. C., Turner, S.
- Quantifying Open-Ended Responses: Results from an Online Advertising Tracking Survey; 2011; Jacobe, A., Brewer, L., Vakalia, F., Turner, S., Marsh, S. M.
- Quality of responses to an open-ended question on a mixed-mode survey; 2011; Gibson, J., Vakalia, F., Turner, S.
- Underreporting in Interleafed Questionnaires: Evidence from Two Web Surveys; 2011; Medway, R., Viera Jr., L., Turner, S., Marsh, S. M.
- A Comparison Web Study to Examine Panel Reuse Effects in an Advertising Tracking Study; 2011; Brewer, L., Jacobe, A., Marsh, S. M., Turner, S., Vakalia, F.
- Offering a Web Option in a Mail Survey of Young Adults: Impact on Survey Quality; 2010; Turner, S., Viera Jr., L., Marsh, S. M.
- An Examination of Panel Conditioning in an Advertising Tracking Study with Cross-Sectional Design; 2010; Anderson, A. J., Marsh, K. A., Turner, S., Marsh, S. M.
- Evaluation of Measurement Equivalence for a Web-Based Survey with Paper Survey Option; 2009; Gibson, J., Turner, S., Marsh, S., Medway, R.
- Choosing the right approach comes down to serving each project's needs; 2008; Turner, S.