Web Survey Bibliography
Title Choosing the right approach comes down to serving each project's needs
Author Turner, S.
Source Quirk's Marketing Research Review, July 2008, pp. 30
Year 2008
Access date 01.09.2010
Abstract
With many methods available, each with its own pros and cons, determining which form(s) of online qualitative to use - from bulletin boards to communities - comes down to a matter of project needs.
Access/Direct link
Quirk's Marketing Research Review (abstract) / (full text)
Year of publication2008
Bibliographic typeJournal article
Web Survey Bibliography - Turner, S. (10)
- Opening Up Online: Social Networking and Online Survey Response Behaviors; 2012; Turner, S., Lackey, M., Irwin, N.
- A Typology and Review of Web Evaluation Strategies; 2012; Wiggins, B., Romano Bergstrom, J. C., Turner, S.
- Quantifying Open-Ended Responses: Results from an Online Advertising Tracking Survey; 2011; Jacobe, A., Brewer, L., Vakalia, F., Turner, S., Marsh, S. M.
- Quality of responses to an open-ended question on a mixed-mode survey; 2011; Gibson, J., Vakalia, F., Turner, S.
- Underreporting in Interleafed Questionnaires: Evidence from Two Web Surveys; 2011; Medway, R., Viera Jr., L., Turner, S., Marsh, S. M.
- A Comparison Web Study to Examine Panel Reuse Effects in an Advertising Tracking Study; 2011; Brewer, L., Jacobe, A., Marsh, S. M., Turner, S., Vakalia, F.
- Offering a Web Option in a Mail Survey of Young Adults: Impact on Survey Quality; 2010; Turner, S., Viera Jr., L., Marsh, S. M.
- An Examination of Panel Conditioning in an Advertising Tracking Study with Cross-Sectional Design; 2010; Anderson, A. J., Marsh, K. A., Turner, S., Marsh, S. M.
- Evaluation of Measurement Equivalence for a Web-Based Survey with Paper Survey Option; 2009; Gibson, J., Turner, S., Marsh, S., Medway, R.
- Choosing the right approach comes down to serving each project's needs; 2008; Turner, S.