Web Survey Bibliography
Using on-line interviewing in access panels for media research has been a reality for the Dutch national readership survey since 2002. The quantity aspect is evident. The quality of such an approach needs to be assured by measures taken to overcome its drawbacks. The innovative and yet traditional survey design taken for NPM is a good example of how quantity and quality can meet media research standards. On-line interviewing for media research is not without danger. Since the internet is itself a medium, the users of the internet are almost certainly biased. Samples drawn from on-line sources can hardly be expected to provide a representative sample of the population.
Still, for years NPM uses on-line access panels for – a part of – its fieldwork. The reason why is obvious: the costs of an on-line interview are far below those of a face-to-face interview, involving travelling and personal visits by an interviewer. On-line panels certainly have advantages, but there are also threats to the quality of the resulting data. A mixed mode approach, in which data can be used complementary, combines the best of both worlds: the cost-effectiveness of on-line panels and the quality of random probability sampling. In 2006, NOM redesigned the Dutch national readership survey NPM to build in guarantees for a more representative sampling and weighting, using a two-step approach (Petric & Appel, 2007). In the first step, the foundation of the survey is built on a random probability sample of homes, which is then used in the second phase as an enumeration survey for the sampling and weighting of the on-line sample. This combined approach is unique in its efforts to enhance overall quality of an economically viable study. Where currently research clients are faced with increasing field costs, this is a practical solution for the longer term.
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Web survey bibliography - 2009 (509)
- Response Mode and Bias Analysis in the IRS’ Individual Taxpayer Burden Survey; 2009; Brick, J. M., Contos, G., Masken, K., Nord, R.
- Survey Mode Effects in Two Military Surveys; 2009; Yang, M., Falcone, A. E., Milan, L. M.
- Measuring Internet And Press Audience In The Media Convergence Era. In Search Of A New Paradigm In Researching...; 2009; Pawlak, J., Póltorak, M.
- The Decline And Fall Of The Response Rate: The Fightback ; 2009; Green, A., Staplehurst, S., Windle, R.
- Internet Measurement of Ad-noting: Sampling and Statistical Issues; 2009; Frankel, M. R., Baim, J., Galin, M., Agresti, J., Augemberg, K.
- Audipresse Premium: Using The Internet To Help Measure Press Readership ; 2009; Saint-Joanis, G., Néraudau, J.
- Questionnaire Intelligence: New Rules Of Engagement For Online Survey Design ; 2009; McMahon, L., Stamp, R.
- Presenting Publications in Online Print Audience Questionnaires; 2009; Carroll, J., Collins, S., Farrer, N.
- Methodological Tests On Online Research: Incidence Of Formal Aspects/Questionnaire Layout On The Results...; 2009; Schmutz, B., Lê Van Truoc, O.
- Online Interviewing through Access Panel: Quantity and Quality Assurance; 2009; Petric, I., Appel, M., de Leeuw, E. D.
- The impact of gender in e-mailed survey invitations; 2009; Derham, P.
- Using interactive technology to improve online questionnaire design; 2009; Chen, Te., Estrin, D.
- Faster than a speeding survey: Part II: The physician's perspective; 2009; Maciolek, T., Palish, J.
- An examination of strategies for panel-blending; 2009; Fallig, M. A., Allen, D.
- 10 ways to keep your panel respondents happy; 2009; Hardy, N.
- Survey says: new tools aim to ensure the integrity of online surveys. ; 2009; Quenqua, D.
- Conference interpreters and their self-representation: A worldwide web-based survey ; 2009; Zwischenberger, C.
- Some Practical Issues in Cell Phone Interviewing from a Phone Room Perspective; 2009; Best, J., Hugick, L
- Measurement Error in Cell Phone Surveys; 2009; Kennedy, C., Everett, S. E., Traugott, M. W.
- Cell Phone Mainly and Cell Phone Mostly: A Comparison of Two Approaches to Dual Frame Cell Phone and...; 2009; Boyle, J., Cantor, J.
- PDA vs. Computer Web Survey Respondents; 2009; Stapleton, C
- Using Audio Computer-Assisted Self-Interviewing and Interactive Voice Response to Measure Elder Mistreatment...; 2009; Beach, S., Schultz, M., Degenholtz, H., Castle, N., Rosen, J., Fox, A., Meisel, A., Morycz, R.
- Exploring Inherent Differences Between CARI and Non-CARI Interviews; 2009; Sage, A., Keating, M.
- The Use of Advance Contact, Monetary Incentives, and Lotteries to Increase Response Rates in a Web Survey...; 2009; Stevenson, J., Dykema, J., Day, D., Bonham, V., Sellers, S.
- The Effect of Email Invitation Subject Title and Text on Online Survey Completion Rates in Internet...; 2009; Kruse, Y., Thomas, M., Nukulkij, P., Callegaro, M.
- Words, Numbers and Visual Heuristics in Web Surveys: Is There a Hierarchy of Importance?; 2009; Toepoel, V., Dillman, D. A.
- Web of Caring: Development of Web-Survey Best Practices; 2009; Ballou, J., Roff, B.
- Cell-Only Adults Versus Cell-Mostly Adults: Does It Make a Difference in the Results; 2009; Battaglia, M. P., Frankel, M. R., Balluz, L. S.
- Shifting Samples: The Impact of Wireless Substitution on National Estimates in RDD Surveys; 2009; Hannah, K.
- The Coverage Bias of Mobile Web Surveys; 2009; Fuchs, M.
- Refined or Biased Opinions? Examining Self-Selected Participation in Deliberation and Post-Survey in...; 2009; Wang, R., Siu, A.
- Mechanisms of Nonresponse in Cell Phone Surveys; 2009; Kennedy, C., Everett, S. E., Traugott, M. W.
- The Introduction of a Cell Phone Oversample to the Ohio Family Health Survey: Covering the Undercovered...; 2009; Duffy, T., Iachan, R., Bausch, S., Muzzy, S., ZuWallack, R. S.
- Examining the Relationship Between Survey Response Elicitation Efforts, Response Motivation, and Satisficing...; 2009; Lee, G., Rao, K.
- An Experiment in Using Prepaid Cell Phones to Interview Households Without an Available Phone Number; 2009; Brooks, K., Jaszczak, A., Wooten, K.
- Conducting Virtual Survey Research: RTI’s Facility in the Online Community Second Life®; 2009; Dean, E., Hill, C.
- Attrition in a Face-to-Face Recruited Internet Panel with Substantial Incentives; 2009; Malka, A., Krosnick, J. A., Ackermann, A., Debell, M., Turakhia, C.
- Lessons Learned About How to Accomplish Effective In- Person Recruitment of a Web-Equipped Survey Panel...; 2009; Ackermann, A., Krosnick, J. A., Turakhia, C., Debell, M., Malka, A., Jarmon, R.
- Comparing an Internet Panel Survey to Mail and Phone Surveys on “Willingness to Pay” for...; 2009; Grandjean, B. D., Taylor, P. A., Nelson, N. M.
- Comparison Study of Probability and Non-Probability Sample Surveys Conducted by Internet and Face to...; 2009; Yeager, D. S., Krosnick, J. A.
- Do They Mean What They Say? Efficacy Evaluation of Assigning Sample Members Without a Mode Preference...; 2009; Brown, S. M., Grigorian, K. H.
- Cost and Quality in Low-Cost Survey Alternatives: A Comparison of Mail Versus Web; 2009; Dutwin, D., Donelan, K.
- Online Opinions: A Pilot Study to Extend the UK's Social Data Collection Capabilities; 2009; Dunn, E.
- Text-Message Surveys: Results in a Flash; 2009; Uriell, Z. A., Clewis, E.
- Understanding the Political Distinctiveness of the Cell Phone Only Public; 2009; Ansolabehere, S., Schaffner, B. F.
- Inclusion of Mobile-Only Households in Canadian Television Ratings Panels; 2009; Arzumanian, N., Gray, D.
- A Social Profile of the “Wireless-Only” and “Wireless- Mostly” Population; 2009; Barron, M., Wolter, K.
- The Effects of Web and Mail Mixed-Mode Approaches on Response Rates in a Survey of Physicians; 2009; McFarlane, E., Murphy, J., Olmsted, M. G., Severance, J.
- Mode Choice in a Longitudinal Mail/Web/Telephone Survey; 2009; Kovac, M., Rogers, B., Mooney, G., Trunzo, D.
- Decline to Answer: SED Web Respondent Results of Explicit and Passive Item Refusal; 2009; Jimenez, L. M., Welch, V. E., Ahsan, S., Groenhout, B.