This paper provides an update on the experience of TGI GB relating to web interviews. It explains our approach to different aspects of the online interviewing process including respondent recruitment, questionnaire design, fieldwork management and maximisation of response rates. The paper addresses the challenges which we have faced and the solutions devised to meet those challenges. It also explores the online respondents’ profile in detail and assesses how it differs from that of the paper respondents’ profile. We go on to look at how the online data compares against the paper data, not only for print media, but also on other parts of the TGI data. Finally, we will round up by providing some concluding remarks.