Web Survey Bibliography
In an era when the press is experiencing difficulties in the advertising market, AudiPresse, the company responsible for measuring press readership in France, wanted to provide editors and advertisers with a new survey based on readers from the higher ends of the social spectrum: executives and people from high-income households. The objectives of this new survey are technical as well as operational. First and foremost, the survey needed to successfully measure the number of readers from the target audiences in accordance with the highest international standards (recruitment method, how the questionnaire was administered and how the audience was calculated). We also needed to create a tool to help editors enhance their publications and get the most out of the people who are the core business of a powerful and selective press industry.
The ultimate challenge of this survey was to bring together the two target audiences (executives and high-income individuals) which are currently separated on a merely superficial level. In fact, current communication channels, the acceleration of decision-making processes, the merging of private and public spheres, personal and professional lives, cast doubt on the separation of the “press reading” phenomenon into two sub-phenomena, a personal one and a professional one. This is why we chose to put together a single population group to whom we would distribute one questionnaire.
Once this had been decided, these strategic choices would present a number of problems including, among others:
- Identifying the target populations
- Defining a recruitment method which would combine businesses and households
- Avoiding wasting time with overlapping the gathering of information for recruitment and the questionnaire itself
- Sharing a field with a complex design
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Web survey bibliography (28)
- Rates, Delays, and Completeness of General Practitioners’ Responses to a Postal Versus Web-Based...; 2017; Sebo, P.; Maisonneuve, H.; Cerutti, B.; Pascal Fournier, J.; Haller, D. M.
- A Case Study on Evaluating the Relevance of Some Rules for Writing Requirements through an Online Survey...; 2017; Warnier, M.; Condamines, A.
- Online customer journey analysis: a data science toolbox; 2017; Bonnay, D.
- Surveying End-of-Life Medical Decisions in France: Evaluation of an Innovative Mixed-Mode Data Collection...; 2016; Legleye, S; Pennec, S.; Monnier, A.; Stephan, A.; Brouard, N.; Bilsen, J.; Cohen, J.
- What drives the participation in a monthly research web panel? The experience of ELIPSS, a French random...; 2016; Legleye, S; Cornilleau, A.; Razakamanana, N.
- Online Administration of a Quantified Self-Questionnaire for Elderly People: A User Satisfaction Survey...; 2015; Beauchet, O., Vilcocq-Merjagnan, C.
- 640 Current trends in management of high-risk prostate cancer in Europe: Results of a web-based survey...; 2014; Briganti, A., Isbarn, H., Ost, P., Ploussard, G., Sooriakumaran, P., Van Den Bergh, R.C.N., Van Oort...
- Off-Label Baclofen Prescribing Practices among French Alcohol Specialists: Results of a National Online...; 2014; Rolland, B., Paille, F., Fleury, B., Cottencin, O., Benyamina, A., Aubin, H.-J.
- Accounting for the Effects of Data Collection Method Application to the International Tobacco Control...; 2013; Thompson, M. E.; Huang, Y. C.; Boudreau, C.; Fong, G. T.; van den Putte, B.; Nagelhout, G. E.; Willemsen...
- Web-based studies: The future in nutritional epidemiology (and overarching epidemiology) for the benefit...; 2012; Hercberg, S.
- Google et Médiamétrie créent une audience bimédia; 2012; Gonzales, P.
- ELIPSS: Étude Longitudinale par Internet Pour les Sciences Sociales; 2011; Legleye, S., Lesnard, L.
- Mobile, webmail, desktops: Where are we viewing email now?; 2011
- DIME-SHS; 2011; Lesnard, L.
- How do Respondents Perceive a Questionnaire? The Contribution of Open-ended Questions; 2011; Markou, E., Garnier, B.
- Separation of selection bias and mode effect in mixed-mode survey – Application to the face-to...; 2011; Bayart, C., Bonnel, P.
- Comparison between web-based and paper versions of a self-administered anthropometric questionnaire; 2010; Touvier, M., Méjean, C., Kesse-Guyo, E., Malon, A., Castetbon, K., Hercberg, S., Pollet, C.
- Audipresse Premium: Using The Internet To Help Measure Press Readership ; 2009; Saint-Joanis, G., Néraudau, J.
- Methodological Tests On Online Research: Incidence Of Formal Aspects/Questionnaire Layout On The Results...; 2009; Schmutz, B., Lê Van Truoc, O.
- The mixing of survey modes: application to Laon web and face‐to‐face household travel survey...; 2009; Bayart, C., Bonnel, P.
- Individual Follow-up of the Target Population: the Plural Strategies of a Web Survey; 2009; Markou, E., de Cledat, B., Razafindratsima, N., Laurent, R., Issenhuth, P.
- What to do if Probability Sampling is Impossible in a Web Survey?; 2009; Markou, E., Razafindratsima, N., de Cledat, B., Issenhuth, P., Laurent, R.
- Acceptability of the use of new technologies by interviewees in surveys; 2009; Roux, S., Marchal, P., Armoogum, J.
- Anytime, Anywhere Mobile Interviewing: Comparing Mobile Voice and Web Response Patterns; 2009; Petit, F. C.
- Aux Abonnes Absents: Liste Rouge Et Telephone Portable Dans Les Enquetes En Population Generale Sur...; 2005; Beck, F., ., Peretti-Watel, P.
- Sampling procedure, questionnaire design, online implementation; 2005; Jackob, N., Arens, J., Zerback, T., Jowell, R., de Rouvray, C.
- Solicitation by e-Mail and solicitor's status: A field study of social research influence on the...; 2002; Gueguen, N., Jacob, C.
- Generalized raking procedures in survey sampling; 1993; Deville, J. C., Sarndal, C. E., Sautory, O.