Web Survey Bibliography
In an era when the press is experiencing difficulties in the advertising market, AudiPresse, the company responsible for measuring press readership in France, wanted to provide editors and advertisers with a new survey based on readers from the higher ends of the social spectrum: executives and people from high-income households. The objectives of this new survey are technical as well as operational. First and foremost, the survey needed to successfully measure the number of readers from the target audiences in accordance with the highest international standards (recruitment method, how the questionnaire was administered and how the audience was calculated). We also needed to create a tool to help editors enhance their publications and get the most out of the people who are the core business of a powerful and selective press industry.
The ultimate challenge of this survey was to bring together the two target audiences (executives and high-income individuals) which are currently separated on a merely superficial level. In fact, current communication channels, the acceleration of decision-making processes, the merging of private and public spheres, personal and professional lives, cast doubt on the separation of the “press reading” phenomenon into two sub-phenomena, a personal one and a professional one. This is why we chose to put together a single population group to whom we would distribute one questionnaire.
Once this had been decided, these strategic choices would present a number of problems including, among others:
- Identifying the target populations
- Defining a recruitment method which would combine businesses and households
- Avoiding wasting time with overlapping the gathering of information for recruitment and the questionnaire itself
- Sharing a field with a complex design
Conference Homepage (abstract) / (full text)
Web Survey Bibliography - Worldwide Readership Research Symposia (17)
- Online Print Publications And The Viabiity Of Charging For On Line Content ; 2009; Vogel, J., Lee-LeGassick, K., Shullman, B., D’Amico, T.
- Measuring Internet And Press Audience In The Media Convergence Era. In Search Of A New Paradigm In Researching...; 2009; Pawlak, J., Póltorak, M.
- The Decline And Fall Of The Response Rate: The Fightback ; 2009; Green, A., Staplehurst, S., Windle, R.
- Internet Measurement of Ad-noting: Sampling and Statistical Issues; 2009; Frankel, M. R., Baim, J., Galin, M., Agresti, J., Augemberg, K.
- A Structured Approach For Reducing Bias In Surveys Using Online Access Panels ; 2009; Farrer, N., Dayan, Y.
- In Search of Readers: A Brave New World For Researches; 2009; Crassweller, A., Rogers, J., Williams, D.
- Audipresse Premium: Using The Internet To Help Measure Press Readership ; 2009; Saint-Joanis, G., Néraudau, J.
- Questionnaire Intelligence: New Rules Of Engagement For Online Survey Design ; 2009; McMahon, L., Stamp, R.
- Presenting Publications in Online Print Audience Questionnaires; 2009; Carroll, J., Collins, S., Farrer, N.
- Can Lengthy Surveys Work Online? The Experience of TGI GB; 2009; Greene, D., Impedovo, D.
- Methodological Tests On Online Research: Incidence Of Formal Aspects/Questionnaire Layout On The Results...; 2009; Schmutz, B., Lê Van Truoc, O.
- Online Interviewing through Access Panel: Quantity and Quality Assurance; 2009; Petric, I., Appel, M., de Leeuw, E. D.
- Sample Surveys Based on Internet Panels: 8 Years of Learning; 2009; Baim, J., Galin, M., Frankel, M. R., Becker, R., Agresti, J.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- EMBRACING TECHNOLOGY IN READERSHIP SURVEYS; 2007; Impedovo, D., Greene, D.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- THE READERSHIP CURRENCY: DUTCH DESIGN How a new methodology for AIR measurement opens up new perspectives...; 2007; Petric, I., Appel, M.