Web Survey Bibliography
The evolution of media induced by the ongoing technological development necessitates a new approach and novel research tools. It forces researches to seek new paradigms and methodology to analyse and describe the changing reality. The Technopoly – to refer to the famous book by N. Postman (1993) – has ravaged the traditional media market. Influenced by contemporary technology, the consumption patterns are shifting. The internet has grown out of being just another means of communication to become a space where the traditional media are struggling to mark their presence. It has also become a catalyst of changes in the traditional media consumption patterns and led to remodelling their strive for consumer awareness. It is the development of new technology that made the traditional media face the challenge of redefining their role in the contemporary world, the way to get through to the customer or even compel a radical change in their offer and language. The transition is further fostered by the economic crisis, drop in sales of press and reduction of advertising spending, which hit the press in a particularly painful way. Owners of all sorts of media adopt a range of varied strategies to cope with the expansion of the internet: from simple accommodation methods to waging a war with the new medium. Some are trying to merge the new with the old in a possibly most natural way. The fact is, however, that the internet is dragging the readers away from the print media. Research shows that press websites audience is rising while the sales of paper editions is dropping. The key issue here seems to be the knowledge of reader behaviour and new consumption patterns of both the internet and paper media. It is hence worthwhile to come back to the sources and look again – this time through a technological filter – at the media consumer: a reader, or part of TV or radio audience.
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Web Survey Bibliography - Worldwide Readership Research Symposia (17)
- Online Print Publications And The Viabiity Of Charging For On Line Content ; 2009; Vogel, J., Lee-LeGassick, K., Shullman, B., D’Amico, T.
- Measuring Internet And Press Audience In The Media Convergence Era. In Search Of A New Paradigm In Researching...; 2009; Pawlak, J., Póltorak, M.
- The Decline And Fall Of The Response Rate: The Fightback ; 2009; Green, A., Staplehurst, S., Windle, R.
- Internet Measurement of Ad-noting: Sampling and Statistical Issues; 2009; Frankel, M. R., Baim, J., Galin, M., Agresti, J., Augemberg, K.
- A Structured Approach For Reducing Bias In Surveys Using Online Access Panels ; 2009; Farrer, N., Dayan, Y.
- In Search of Readers: A Brave New World For Researches; 2009; Crassweller, A., Rogers, J., Williams, D.
- Audipresse Premium: Using The Internet To Help Measure Press Readership ; 2009; Saint-Joanis, G., Néraudau, J.
- Questionnaire Intelligence: New Rules Of Engagement For Online Survey Design ; 2009; McMahon, L., Stamp, R.
- Presenting Publications in Online Print Audience Questionnaires; 2009; Carroll, J., Collins, S., Farrer, N.
- Can Lengthy Surveys Work Online? The Experience of TGI GB; 2009; Greene, D., Impedovo, D.
- Methodological Tests On Online Research: Incidence Of Formal Aspects/Questionnaire Layout On The Results...; 2009; Schmutz, B., Lê Van Truoc, O.
- Online Interviewing through Access Panel: Quantity and Quality Assurance; 2009; Petric, I., Appel, M., de Leeuw, E. D.
- Sample Surveys Based on Internet Panels: 8 Years of Learning; 2009; Baim, J., Galin, M., Frankel, M. R., Becker, R., Agresti, J.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- EMBRACING TECHNOLOGY IN READERSHIP SURVEYS; 2007; Impedovo, D., Greene, D.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- THE READERSHIP CURRENCY: DUTCH DESIGN How a new methodology for AIR measurement opens up new perspectives...; 2007; Petric, I., Appel, M.