Web Survey Bibliography
So far, certain problems of web surveys have received great attention: Coverage problems, sampling issues and response rates as well as screen design and usability issues. With some of the disadvantages mentioned diminishing, web surveys are increasingly adopted by survey researchers. In terms of the validity of web surveys early studies suggested that — controlling for other sources of survey error — little differences are to be expected in terms of response distributions.
However, little insight is available regarding the cognitive processes at work in a respondent’s mind when answering a survey question on the internet. We assume that the cognitive capacity available when answering a survey question is impaired by the respondent’s navigational efforts when working through the questionnaire. Comparing the navigational tasks in a paper and pencil survey and a web survey, the later is considered to be more demanding compared with a paper questionnaire. Reading and flipping through pages is a task that can be done with little distraction from the question answer process. By contrast, browsing through an online form using mouse and buttons while reading is more demanding and distracting for the respondent. Thus, working through an online survey reduces the respondent’s attention for the question answer process.
In this paper we present results from a large scale field experiment (n = 5,000) on measurement error in mixed mode survey (p&p and online) among the German youth conducted in spring of 2001. In this survey, 5 experiments on measurement error were incorporated: 1 experiment on question order, 2 experiments on response categories, and 1 experiment on response order in long lists and 1 experiment on social desirability. The results suggest that measurement effects are generally smaller in the web portion of the survey. In the conclusions the paper discusses the question whether or not we need to worry about the respondent’s redued atteniton to the survey questions under web conditions.
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Web survey bibliography - Fuchs, M. (33)
- Dynamic Instructions in Check-All-That-Apply Questions ; 2016; Kunz, T.; Fuchs, M.
- The Mobile Web Only Population: Socio-demographic Characteristics and Potential Bias ; 2016; Fuchs, M.; Metzler, A.
- The use and positioning of clarification features in web surveys; 2016; Metzler, A., Kunz, T., Fuchs, M.
- Recruiting Respondents for a Mobile Phone Panel: The Impact of Recruitment Question Wording on Cooperation...; 2015; Busse, B.; Fuchs, M.
- Nonresponse and Measurement Bias in Web surveys ; 2015; Metzler, A.; Fuchs, M.
- Positioning of Clarification Features in Open Frequency and Open Narrative Questions; 2015; Fuchs, M.; Metzler, A.
- Instant Interactive Feedback in Grid Questions: Reminding Web Survey; 2014; Kunz, T., Fuchs, M.
- Respondent Choice of Survey Mode; 2013; Fuchs, M.
- Using Eye Tracking Data to Understand Respondent's Processing of Rating Scales; 2013; Kunz, T., Fuchs, M.
- Dynamic Visual Design for List-Style Open-Ended Questions in Web Surveys; 2013; Fuchs, M.
- Using interactive feedback to enhance response quality in Web surveys. The case of open-ended questions...; 2013; Emde, M., Fuchs, M.
- Reducing Response Order Effects in Check-All-That-Apply Questions by Use of Dynamic Tooltip Instructions...; 2013; Kunz, T., Fuchs, M.
- Effects of Static versus Dynamic Formatting Instructions for Open-Ended Numerical Questions in Web Surveys...; 2012; Kunz, T., Fuchs, M.
- Exploring Animated Faces Scales in Web Surveys: Drawbacks and Prospects; 2012; Emde, M., Fuchs, M.
- Video enhanced web survey; 2011; Fuchs, M., Kunz, T., Gebhard, F.
- The Coverage Bias of Mobile Web Surveys; 2009; Fuchs, M.
- The Coverage Bias of Mobile Web Surveys Across European Countries ; 2009; Fuchs, M., Busse, B.
- Are people sharing their mobile phones? Selection probabilities in cellular telephone surveys; 2009; Fuchs, M., Busse, B.
- Is a cell phone really a personal device? Results from the first wave of a mobile phone panel on sharing...; 2009; Fuchs, M., Busse, B.
- Are Respondents Sharing their Mobile Phones? Preliminary results based on a mobile phone panel in Germany...; 2009; Fuchs, M.
- Dynamic feedback in open-ended questions: Experiments on the visual design language of Web surveys; 2009; Fuchs, M.
- The relative coverage bias caused by the mobile-only population across Europe; 2009; Fuchs, M.
- The Video-Enhanced Web Survey Data Quality and Cognitive Processing of Questions; 2009; Fuchs, M.
- Gender-of-Interviewer Effects in a Video-Enhanced Web Survey: Results from a Randomized Field Experiment...; 2009; Fuchs, M.
- Mobile web surveys: A preliminary discussion of methodological implications; 2008; Fuchs, M.
- Response Effects in Video-enhanced Web Surveys; 2008; Fuchs, M.
- The relative Coverage Error in Telephone Surveys caused by Mobile-Only Populations across Europe; 2008; Fuchs, M.
- Communicative Channels, Cognitive Processes and Question Understanding: Results from a Randomized Field...; 2008; Fuchs, M.
- Gender-of-Interviewer Effects in Video-Enhanced Web Surveys. Results from a Randomized Field-Experiment...; 2008; Fuchs, M.
- Using Audio and Video Clips in Web Surveys — Feasibility and Impact on Data Quality; 2007; Fuchs, M., Funke, F.
- Cognitive processes when answering online questionnaires; 2002; Fuchs, M.
- Cognitive processes in Web Surveys; 2002; Fuchs, M.
- Technology Effects: Do CAPI or PAPI Interviews Take Longer?; 2000; Fuchs, M., Couper, M. P., Hansen, S. E.