Web Survey Bibliography

Title Market research on the web
Author McCullough, D.
Source Communication World, 15, 9, pp. 29-32
Year 1998
Database EBSCOhost
Access date 28.05.2004
Abstract Offers tips on how to successfully conduct a marketing research on the World Wide Web. Benefits of Web-based survey for the business community; Flexibility and control; Web surveys versus traditional surveys; Proper way to write a Web survey; Ways to get traffic to a Web survey; Data analysis and processing.
Access/Direct link EBSCOhost (full text)
Year of publication1998
Bibliographic typeMagazine article
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Web Survey Bibliography (6373)

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