Web Survey Bibliography
Since it gets more difficult to compensate panel mortality with the recruitment of fresh panelists, panel maintenance is becoming more and more important. The challenge is to increase panelists’ commitment by basically giving them more positive experiences than negative ones. Probably one of the worst experiences panelists can have is being frequently screened out, as the shown willingness to participate leads to immediate disappointment. The application of a master screener helps to preselect panelists more precisely and thus to sustain panelists’ commitment. In our contribution, we would like to present first evidencesthat the use of a master screener not only improves panel performance, but furthermorealso has a positive impact on data quality.
In our case study, we compared two groups of panel members. The first group had been pre-selected for each study by participating in a master screener, while the second group had been screened separately after entering each survey. In a common survey without screening conditions both groups are asked to answer the same questions. Our comparison of both groups extends over indicators of panel performance like response-rate and break-off-rate, but also on data quality and user feedback. Differences in these variables are assumed to be caused by the experience of participation in the master screener.
In both groups overall satisfaction with panel membership is correlated with the subjectively perceived frequency of survey termination. Participants in the Masterscreener were more satisfied with the frequency of termination, as well as with other aspects of panel membership. Therefore, we expect a confounding influence of three variables on the perceived frequency of termination. Regarding the probability of participating in further surveys and recommending the panel-membership, the participants in the Masterscreener had a more positive attitude. The observed differences between both groups make us confident, that we will be able to identify further positive effects inthe intermediate and long term.
Our case study sheds some light on the effects of a master screener on the intermediateterm(e.g. data quality, response rates, satisficing behaviour) and in the longterm(panelist commitment, panel mortality).
Conference Homepage (abstract)
Web Survey Bibliography - 2010 (406)
- Investigating Data Quality in Cell Phone Surveying; 2010; Lavrakas, P. J., Tompson, T., Benford, R.
- Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies; 2010; Albert, W., Tullis, T., Tedesco, D.
- Walking in Facebook: A Case Study of Unbiased Sampling of OSNs; 2010; Gjoka, M., Kurant, M., Butts, C. T., Markopoulou, A.
- Social Networking Sites: Evaluating and Investigating their use in Academic Research; 2010; Redmond, F.
- Update on the ARF’s Quality Enhancement Process (QeP); 2010; Pettit, R.
- Quality Matters – Now And Especially Tomorrow; 2010; Dedeker, K.
- Measuring selection bias introduced by routing; 2010; Porter, S., de Gaudemar, O., Kimura, M.
- Quantifying the Impact of Survey Design Parameters on Respondent Engagement and Data Quality; 2010; Suresh, N., Conklin, M.
- Using ad hoc measures for response styles: a cautionary note; 2010; de Beuckelaer, A.; Weijters, B.; Rutten, A.
- How Harmful are Survey Translations? A Test with Schwartz's Human Values Instrument; 2010; Davidov, E., de Beuckelaer, A.
- Elastic-R, a Google docs-like portal for data analysis in the Cloud ; 2010; Chine, K.
- Restructuring and innovations on the survey “capacity of collective tourist accommodation”...; 2010; Santoro, M. T., Staffieri, S.
- Managing the knowledge base - the DUVA system, from data entry to output tools; 2010; Then, R., Bangert, D.
- An Analyze of the Zero Price Effect on Online Business Performance - An Research Based on the Mobile...; 2010; Liu, Y., Yuan, P.
- Is there a future for “real” qualitative market research interviewing in the digital age...; 2010; McPhee, N.
- From clipboards to online research communities; 2010; Poynter, R., Cierpicki, S., Lorch, J., Zuo, B., Davis, C., Eddy, C.
- 3 screen measurement: Soccer World Cup 2010; 2010; Conry, S., Benezra, K., Singh, S.
- Can biomarkers be collected in an Internet survey? A pilot study in the LISS panel; 2010; Avendano, M., Mackenbach, J., Scherpenzeel, A.
- Dealing with Nonresponse in Survey Sampling: an Item Response Modeling Approach; 2010; Matei, A.
- Power, sample size, and optimal designs in social research; 2010; Moerbeek, M., van Breukelen, G. J. P.
- Codebook and explanatory note on the WageIndicator dataset ; 2010; Tijdens, K., van Zijl, S., Hughie-Williams, M., van Klaveren, M., Steinmetz, S.
- Modeling non-sampling errors and participation in Web surveys; 2010; Biffignandi, S.
- Perspectives on Web Survey Development: Views from Programmers, Content Specialists, and Survey Methodologists...; 2010; Downey, K.
- Using a Mixed-Mode Design to Survey Ethnic Minorities?; 2010; Feskens, R., Kappelhof, J.
- Blogosphere and Democracy in Portugal–Results of a Websurvey; 2010; Carvalho, T., Casanova, J. L.
- Recent Findings on Using Rich Media in Online Surveys; 2010; Malinoff, B., Henning, J.
- Digital, Social Moms: Using Social Media to Increase Respondent Engagement and Decrease Recruiting Costs...; 2010; Stemberg, C., Rimmer, L., Weinstein, D.
- From Buzz to Biz: Social Media Research for Results; 2010; Pettit, F. A.
- Archiving and Re-using Qualitative and Qualitative Longitudinal Data in Slovenia; 2010; Stebe, J., Hudales, J., Kragelj, B.
- Establishing a Qualitative Data Archive in Austria; 2010; Smioski, A.
- Methodological and Ethical Dilemmas of Archiving Qualitative Data; 2010; Kuula, A.
- Qualitative and Qualitative Longitudinal Resources in Europe; 2010; Bishop, L., Neale, B.
- The Rise of Survey Programming Automation as an Alternative to Outsourcing; 2010; Ahmed, A. S., Guyer, L.
- How is Emerging Technology/Web 2.0 Changing Gathering Consumer Feedback and the Delivery of Data? ; 2010; Price, K., Patel, N.
- Sexy Questions, Dangerous Results? - Exploring the Impact of Rich Media Question Formats in Online Survey...; 2010; Malinoff, B.
- Mobile Research: New Platform, New Thinking ; 2010; Johnson, A. J., Conry, S.
- Managing Quality in Large Multi-Country / Multi-Category / Multi-Modal Studies; 2010; Thompson, J.
- State of Technology in Market Research ; 2010; Coates, D.
- Mobile Research – The future’s in their hands: Exploring the Application of Digital Research...; 2010; Dodgson, S.
- Factorial Design on Survey Router Configuration Effect by Sample Source; 2010; Fawson, B., Johnson, E. P.
- Use of Faces in Surveys; 2010; Burdein, I.
- Participant Satisfaction and Panel Member Retention; 2010; Portner, A.
- Conditioning Effects in Online Communities; 2010; Cape, P. J.
- Sample Blending; 2010; Lorch, J., Cavallaro, K., van Ossenbruggen, R.
- Looking Beyond Quality Differences: How Do Consumer Buying Patterns Differ by Sample Source?; 2010; Baker-Prewitt, J.
- Predicting the Future with Social Media ; 2010; Asur, S., Huberman, B. A.
- From Tweets to Polls: Linking Text Sentiment to Public Opinion Time Series; 2010; O’Connor, B., Balasubramanyan, R,, Routledgex, B. R., Smith, N. A.
- News Platform Preference: Advancing the Effects of Age and Media Consumption on Political Participation...; 2010; Bachmann, I., Kaufhold, K., Lewis, S. C., de Zuniga, H. G.
- ReCal: Intercoder Reliability Calculation as a Web Service ; 2010; Freelon, D. G.
- Statistics Canada's Process Automation of On-line Survey Development and CATI Data Integration; 2010; Dubois, M.-A.