Web Survey Bibliography
The rapid spread of Social Networking Sites on the internet and the growth of user-generated content are seminal evolutions of the social web.
Currently, 67, 1% of the German population is using the internet. This number will rise because of the adolescence of the so called ‘Digital Natives’.
The high penetration of the internet and the ascending number of internet-users make it possible for market researchers to get through to a growing number of households by using this media.
The high popularity of social networking sites, the increased willingness of the users to provide information and the high involvement of these are aspects that could oblige providers and be used to increase the attractiveness of Online-Panels.
The aim of the survey is to fathom possible integrations of functionalities of Social Networking Sites and to contemplate co-operations with adequate ones. In the study, the motives for use and the attachment of users are analysed. Further, the personalities of both online-panels and social networking sites are compared and the exposure to personal data as well as the candidness in the internet is explored.
The two-tiered experiment design consists of a qualitative and a quantitative part. The qualitative preparatory study took place in November 2009 as an online focus group with nine participants who are users of different Social Networking Sites.
Based on this preparatory study a quantitative online-survey was conducted. In December, 2500 members of the German YouGov-Panel were interviewed representatively for the internet users.
Conference Homepage (abstract)
Web survey bibliography - General Online Research Conference (GOR) 2010 (17)
- Testing the Applicability of Respondent Driven Sampling as an Online Research Method to Sample Hidden...; 2010; Pajak, D.
- Seriousness Checks are Useful to Improve Data Validity in Online Research; 2010; Diedenhofen, D., Aust, F., Ullrich, S., Musch, J.
- Enrichment of Qualitative Research through Online Approaches: New Insights due to Online CoCreation...; 2010; Krischke-Ramaswamy, M., Knorr, H.
- Developing and Evaluating a Student Online Panel.; 2010; Stiglbauer, B., Gamsjäger, M., Gnambs, T., Batinic, B., Altrichter, H.
- Online Access Panels: A detailed look at different Ways of Entering, their Costs and Participation Behavior...; 2010; Führer, R., Keusch, F.
- Eye Tracking and Cognitive Interviewing: Steps to improve online questionnaires; 2010; Tries, S., Sattelberger, S.
- Trial by Ordeal, a medieval approach to a modern day problem; 2010; Cape, P., Cavallaro, K.
- How new engagement techniques and question approaches are revolutionizing online research data gathering...; 2010; Puleston, J.
- Social Networking Sites: New approaches for Online-Panels?; 2010; Drosdow, M., Geißler, H.
- The Impact of Visual and Functional Design Elements in Online Survey Research; 2010; Hammen, K.
- Theoretical model of context-sensitive mobile methods; 2010; Maxl, E.
- Can a professional questionnaire layout make up for a boring topic? The mediating role of topic interest...; 2010; Keusch, F., Mayerhofer, W., Jungreithmaier, S., Weilbuchner, N., Fuehrer, R., Kling, H.
- Using Propensity Score Weighting to Reduce Bias of a Swiss Market Research Web Panel; 2010; Wiegand, G., Jella, H., Beat, H., Stefan, L.
- Potentials and Constraints of Propensity Score Weighting to Improve Web Survey Quality; 2010; Steinmetz, S., Tijdens, K.
- Selection Bias in Web Surveys and the Use of Propensity Scores in Forecasting the Result of the 2009...; 2010; Musch, J., Ullrich, S., Diedenhofen, D.
- Breakoff in Web Surveys of the German Longitudinal Election Study (GLES); 2010; Blumenstiel, J. E., Roßmann, J., Steinbrecher, M.
- The longitudinal effect of incentives on participation and data quality in online panels; 2010; Neumann, B. P., Goeritz, A.